Value-based pricing & 3-tier builder
Price your Gumroad product on the outcome it delivers — a number you can defend on the page.
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Claude
Prompt Locked
What this prompt does
- Prices your product on the value of its outcome
- Proposes one defensible single price with reasoning
- Builds three tiers — but only when they genuinely fit
- Suggests a fair pay-what-you-want floor and amount
- Answers the buyer's price objection with one line of copy
Why it works
Anchoring price to a dollar value of the outcome (then taking 1–10%) replaces "what feels right" with a number you can defend on the page. Tiers are offered only when there's a real second and third inclusion — so it uses the middle-option bias when that helps and recommends a clean single price when it doesn't, instead of forcing a hollow "Premium." Forcing a price-objection line means the page pre-answers the hesitation instead of leaving it to fester.
Tips for this prompt
- Feed Claude a real dollar figure for value_estimate — vague numbers get vague prices.
- Name the actual outcome buyers get, not what the product is.
- Push back if Claude forces three tiers — single price is often right.
- Ask Claude to write the objection line into your real page copy.
- Run it twice — keep the price you can defend out loud.
How to use the prompt
- Paste the prompt into Claude
- Fill the {{placeholders}} — product, audience, outcome, value, competitor prices
- Run it
- Read the value math and check the number holds up
- Tell Claude which price or tier to write into page copy
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