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Turn new buyers into happy repeat customers (email sequence).
A four-email sequence that turns new buyers into happy, active customers — written in Claude.
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01
What this prompt does
- Drafts a four-email post-purchase sequence in Claude
- Points new buyers to the one first action
- Pre-empts the mistake before it costs a result
- Asks how it's going — surfaces testimonials
- Soft-introduces your next offer, no sales ambush
02
Why it works
Each email carries one idea and one action, timed from purchase to day 7 — so it reads as help, not a sales ambush. The day-5 "how's it going" prompts a reply, which surfaces testimonials, and the single day-7 offer uses goodwill without spending it.
03
Tips for this prompt
- Fill first_action with the exact click buyers take first
- Give Claude a real common mistake — vague ones make vague emails
- Name a genuine related_offer, or drop email 3
- Run subject lines twice — keep the plainer one
- Answer Claude's shorten-or-warmer question to fix the weakest email
04
How to use the prompt
- 1Paste the prompt into Claude.
- 2Fill in {{product_name}} and {{first_action}}.
- 3Fill in {{common_mistake}} and {{related_offer}}.
- 4Run it.
- 5Read the four emails — check tone.
- 6Check every link works.
- 7Reply naming which email to shorten or warm.
- 8Drop the sequence into your Gumroad Workflow.
Tags#gumroad#email#workflow#retention#claude
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