Post-purchase email workflow (0-hour + nurture)
A four-email sequence that turns new buyers into happy, active customers — written in Claude.
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Claude
Prompt Locked
What this prompt does
- Drafts a 4-email post-purchase sequence for Gumroad
- Points new buyers to the one first action
- Pre-empts the common mistake before it costs a result
- Asks how it's going — and surfaces testimonials
- Soft-introduces your next offer without the sales ambush
Why it works
It hits the buyer when interest peaks (the 0-hour email) and keeps the sequence short and value-first, which is what stops post-purchase emails feeling like a sales ambush. Asking "how's it going" at day 5 both drives activation and quietly harvests testimonials, and the single soft offer at day 7 monetises goodwill without burning it.
Tips for this prompt
- Fill first_action with the exact click or step buyers take
- Give Claude a real common mistake — vague ones make vague email 1
- Name a genuine related_offer, or drop email 3 entirely
- Run each subject line twice, keep the plainer one
- Answer Claude's shorten-or-warmer question to fix the weakest email
How to use the prompt
- Paste the prompt into Claude.
- Fill the {{placeholders}} — product name, first action, common mistake, related offer.
- Run it.
- Read the four emails — check tone and links.
- Reply to Claude naming which email to shorten or warm up.
- Drop the sequence into your Gumroad Workflow.
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