Kit.com Review: (ConvertKit) The Best Email Tool? [2025 Update]

If you’re a creator searching for email marketing tools, you might be wondering if Kit.com (formerly ConvertKit) is still the best email tool and if it is the right one for you. In this Kit.com review, we’ll dive into its features, pricing, and suitability for different types of creators.

Real World Kit.com Review

Kit.com is an email marketing platform designed specifically for creators—bloggers, podcasters, YouTubers, etc.

It helps you connect with your audience, build an email list, and automate your marketing.

In this Kit.com review, I’ll show you how I use Kit in my content business to grow my email list and keep my readers happy.

Why Rebrand ConvertKit to Kit.com?

ConvertKit changed its name to Kit.com in early 2024 to better show that its not just a tool for email list building.

It’s now a hub for online marketing and selling with a wider range of tools for building, connecting and monetizing audiences.

Kit.com Pricing: What’s Included?

Kit.com offers tiered pricing; the bigger your email list grows the more it’s going to cost. I started with the free plan, which is more than enough to start building your email list and testing out the product.

Free Plan – Is It Enough?

The free plan is for up to 10,000 subscribers and includes basic email features, unlimited landing pages, opt-in forms, and broadcasts.

It’s perfect for beginners wanting to start an email list without spending a dime.

It also provides API access for integration with no-code tools like Make.com.

Creator Plan – Features and Benefits

The Creator Plan starts at $29 per month for up to 1,000 subscribers. It includes unlimited Visual Automations, email sequences, and an extra user seat so you can work as a team.

You can also remove the Kit branding, making your emails and landing pages look more professional and true to your brand.

One of my favorite features is Polls. You can add them to your emails for quick feedback from customers. I use them a lot to boost audience engagement.

Creator Pro Plan – Advanced Tools for Growth

The Creator Pro Plan costs $59 per month and includes all the features of the Creator plan.

You also get more cool feautes like: Facebook custom audiences, a newsletter referral system, the ability to edit links in sent broadcasts, subscriber engagement scoring, deliverability reporting, an insights dashboard, and 24/7 priority support.

This is the plan I’m on now. It’s worth every penny. The advanced reporting is so important, especially the deliverability reporting.

Kit.com Pricing Plans Comparison

There’s a lot to compare, so I’ve created a simplified Kit.com price comparison table to help you understand the differences between the various subscriptions.

Key Features of Kit.com

There are so many cool features, but I’ll focus on the top Kit features you’ll want to know about.

There’s also a helpful table at the end; it lists every feature in a neat table (my pleasure 😇).

1. Easy-to-Use Email Automation

The visual automation builder allows you to create email sequences and workflows, and the drag-and-drop system makes setting up automated campaigns quick and easy.

Imagine emails sending themselves with personal greetings for each reader. That’s right; set up your email automation sequences once and let Kit manage them forever. 🙌

2. Advanced Segmentation and Tagging

So, what’s the difference between ‘Segmentation’ and ‘Tagging’?

Think of tagging as slapping on labels to users with the same identifying characteristics. For example, you might tag customers who wear shoe sizes bigger than 12 as ‘Large Feet.’ One person can have multiple tags.

Segmentation is grouping your subscribers, possibly by tags or other unique features, to send them targeted emails instead of one-size-fits-all messages.

Both tagging and segmentation are extremely powerful, and Kit.com makes using them super easy. Just keep in mind, you can create segments with tags, but not the other way around.

3. Customizable Forms and Landing Pages

Opt-in forms and landing pages are very helpful for growing your email list, and with Kit, you get an unlimited number of both with every subscription. 🤯

Kit has tons of gorgeous templates to get you started. Create forms and landing pages that fit your brand and help you stand out from the competition.

I always create unique opt-in forms and landing pages for each product I offer, making it easy for my audience and helping me gain subscribers more quickly.

4. Selling Digital Products Directly via Email

Kit has a cool feature called Commerce that lets you make money by selling products in your emails.

It has super low transaction fees and means you dont need an extra tool for sales processing.

It handles payments and delivers your products to your customers’ inboxes.

And the best part—no more waiting around for your money. You get paid every Friday.

What’s really cool about Kit’s Commerce feature is that you can also sell subscriptions 🤯

Things like online courses or newsletter memberships that bring in recurring revenue.

Start selling for free with their Newsletter plan. 🤑

4. Email Templates

Not everyone is a whiz at designing– I’m certainly no Picasso 🖼️. Luckily, Kit has professionally designed customizable email templates.

The editor is easy to use – no coding. The templates are also responsive, so they look great on both mobile phones and desktops.

5. Powerful APPS & Integrations

Everyone has their go-to tools for running their online business. Kit connects with hundreds of them, so you can keep using the tools you love. Connect Kit.com with Shopify, WordPress, Make.com, and Zapier to simplify and speed up your workflow.

Kit.com Features Table

The table below shows all of kit’s cool features.

Getting Started with Kit.com

Get Your Free Kit Account

1. Visit Kit.com and click on “Sign Up.”
2. Enter your email and create a password.
3. Follow the onboarding prompts to set up your account.

After filling in your info, you’ll get an email to confirm your account. Check your inbox and click the confirmation link to activate your Kit.com account.

This step’s important to make sure your email is legit. Once you’re confirmed, log in with your email and password.

You’ll land on your main dashboard. Set up your first project, connect a domain if you want, or just jump into making your first email capture form.

The whole sign-up process takes just a few minutes.

Creating Your First Email Broadcast

1. Navigate to the “Send” tab.
2. Choose “New Broadcast” or “New Sequence.”
3. Pick a Starting Point template.
4. Compose your email using the editor.
5. Select your audience segment and schedule the send.

Pro-tip: Don’t try to make it perfect. Especially if it’s your first one. Use the templates, keep clicking next and send it out into the world.

As you use it more you’ll see how easy it is and then you can customise it until its exactly how you want it.

Making Landing Pages & Forms

1. Go to the “Grow” tab.
2. Select “Landing Pages” or “Forms.”
3. Choose a template and customize it to match your brand.
4. Publish and integrate it into your website or share the link directly.

Lets make a new email opt-in form for example:

Click ‘Create new‘ tab and pick the ‘Form’ option.

Pick a style—inline, pop-up, or landing page—depending on how you want to collect leads.

Use one of the templates to start your form design.

After picking the form style, enter a title and customize your fields. Start with name and email, but you can add more if needed.

You can tweak colors, fonts, and button text to match your brands look. Make sure you go into the Settings menu and setup all the options.

When you’re done, hit Save to keep your changes.

Now you are ready to Publish or Embed your form. Kit.com gives you a code snippet to paste into your site, or you can use a direct link.

Kit.com vs Competitors

Kit.com vs Mailchimp

Mailchimp has more templates and analytics, while Kit.com focuses on creators with simpler automation and better monetization options.

If you want an easy way to make money with your email list, go for Kit. But if you need more complex reporting, Mailchimp might be better for you.

Kit.com vs ActiveCampaign

ActiveCampaign is good for complex automation and CRM, suited for large businesses. Kit.com, on the other hand, is super user-friendly and great for individual creators and small businesses.

Kit is the smart choice for beginners and creative online entrepreneurs— and won’t break the bank.

Kit.com vs GetResponse

GetResponse is an all-in-one marketing platform with features like webinars and CRM, while Kit.com focuses on creators needing an easy email and marketing tool in a centralized location.

I’ve used both and think Kit is the better platform for just getting the job done without a steep learning curve.

Benefits of Using Kit.com

Kit is packed with features, but what’s the point if they don’t improve results or simplify your life? Here are a few benefits I’ve noticed:

• Simplify email sequence setup.
• Stay connected with your audience.
• Improve open and click-through rates.
• Customize emails for different groups.
• Save time with an automated workflow.
• Boost productivity with quick templates.
• Deliver emails reliably, avoiding spam folders.
• Grow your list faster from Recommendations.
• Monitize your list with Paid Recommendations.
• Match your brand identity for easy recognition.
• Manage your subscriber list for precise targeting.
• Sync with your favorite tools for enhanced productivity.
• Make more money with digital products and subscriptions.

User Experience & Customer Support

Platform Usability & Interface

For me this is one of the biggest things Kit got right– it’s interface is easy to understand.

Its clean and simple dashboard is easy to navigate. Once you understand a few basics, everything else makes sense and just works.

I would give it a 10/10 for usability and ease of use.

Customer Support Channels and Responsiveness

Kit.com Support is via email and live chat. In my experience, the support has been quick and helpful, and it has always been a positive experience.

There is also a knowledge base covering every aspect of Kit, so you can find the answer yourself.

Who Should Use Kit.com?

Blogging and affiliate marketing, are two of my main income pillars, but I think every small business should have an email strategy these days. Kit.com is versitile what ever type of business you have.

Bloggers and Content Creators

Getting people to view your content is one of the hardest parts of any content business —especially blogging.

With Kit.com, it’s much easier with their email automation and segmentation tools. You can label (tag) users and then send them highly personalized content automatically based on simple rules.

I use Kit to help me promote new blog posts, find new leads using their landing pages, and get my products in front of possible buyers straight to their email inbox.

Affiliate Marketers

If you run a content-driven business, chances are you also do some affiliate marketing.

P.S. – If you don’t, then you’re missing out on easy money (ching ching) 🤑.

With Kit, you can get your products in front of the right audience, precisely when they need them.

Its automation and tagging features make it super easy to send targeted emails that really land with your audience– boosting your conversion rates.

Also, Kit lets you track clicks, open rates, and more without drowning you in data. The reporting is straightforward. You can easily see what’s working and what isn’t.

Honestly, Kit’s automation is the best I’ve used in any email service. It keeps things simple without all the clutter of unnecessary features.

Small Business Owners & Entrepreneurs

Kit is flexible enough to scale for big companies, but what really sets it apart is how well it understands small businesses.

You can use Kit.com to easily manage your customer communications and promote your products.

It’s great for building relationships with your customers through personalized email campaigns, and it’s user-friendly, even if you’re just starting out with email marketing.

Frequently Asked Questions about Kit.com

Final Verdict: Is Kit.com Worth It for Creators?

I’m going to say a big fat ‘Hell yeah! Kit.com is worth it! Especially when you see how many cool features you can use for free, forever.

It’s a no-brainer. I think it’s such a great opportunity for anyone who wants to start an online business but doesn’t have a big budget.

If you’re a creator—whether you’re a blogger, podcaster, YouTuber, or course entrepreneur—Kit.com delivers a seamless experience that helps you grow your audience, engage them, and even monetize directly from your email list.

✅ What makes Kit.com stand out:

• Creator-focused simplicity: Everything from forms to automations is designed with content creators in mind.
• Generous, powerful free plan: Up to 10,000 subscribers with unlimited emails, forms, and landing pages.
• Built-in monetization: Sell digital products, run paid newsletters, receive tips, and get paid referrals—all without extra tools.
• Automations that work: Visual workflows and tagging help you send the right message to the right people at the right time.

⚠️ A few things to know:

• Design flexibility is limited: Email and page templates are lean—less flash, more function.
• Analytics are basic: You get opens, clicks, and segmentation—but no deep dive visual reports or heat maps.
• Pricing scales fast: As your list grows beyond 10k, paid plans become more pricey.

Bottom Line

For creators who want simplicity, automation, and to make money, Kit.com checks all the boxes. Its easy to use so you can focus on your passion and profits.

👉 Pro Tip: Start with the free plan. Explore the platform before committing to a paid plan. If it works for you, upgrading to Creator or Creator Pro makes sense as you grow.

This Kit.com review shows how easy it is to kickstart your email list and sell products to your audience.

Have you tried Kit.com, whats your thoughts? Let me know in the comments below 👇