The 'so what?' editor
Turn your bloated copy into the tight version that actually earns every sentence.
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What this prompt does
- Interrogates every sentence with a blunt "so what?"
- Cuts lines that don't earn their place
- Returns a tighter version of your copy
- Lists exactly what got deleted
Why it works
Strips the fluff you can't see in your own writing.
Tips for this prompt
- Paste one section at a time — it edits sharper than whole pages
- Read the cut list first — it shows your worst habits
- Feed it your homepage or About copy — the waffle hides there
- Push back on cuts that killed your voice, not fluff
- Run the tighter version through once more to catch survivors
How to use the prompt
- Paste your copy where it says {{paste copy}}.
- Run it in your AI assistant.
- Read the tighter version out loud.
- Skim the cut list — restore anything you actually meant.
Contentcopy editingcopywritingconcisenesseditingcontent refinement