Skip to content
ProContent

The 'so what?' editor.

Turn your bloated copy into the tight version that actually earns every sentence.

4 viewsWorks withAny model
Prompt Locked
01

What this prompt does

  • Interrogates every sentence with a blunt "so what?"
  • Cuts lines that don't earn their place
  • Returns a tighter version of your copy
  • Lists exactly what got deleted
02

Why it works

Strips the fluff you can't see in your own writing.

03

Tips for this prompt

  • Paste one section at a time — it edits sharper than whole pages
  • Read the cut list first — it shows your worst habits
  • Feed it your homepage or About copy — the waffle hides there
  • Push back on cuts that killed your voice, not fluff
  • Run the tighter version through once more to catch survivors
04

How to use the prompt

  1. 1Paste your copy where it says {{paste copy}}.
  2. 2Run it in your AI assistant.
  3. 3Read the tighter version out loud.
  4. 4Skim the cut list — restore anything you actually meant.
Tags#copy editing#copywriting#conciseness#editing#content refinement