Some lessons you learn the expensive way. Here's one that nearly cost me actual moola.
A draft email for a new offer came back beautifully written. Sounded like me, read smoothly, and the price was correct to the cent.
It even showed me where it got the number: a line I'd written myself, confirming that exact price. Chuffed.
The problem? It was the wrong product. I was talking about something else that happened to cost the same.