How To Check Webpage Keyword Rank: 7 Amazing Free SEO Tools

How do you know if your SEO strategy is working? It’s simple: you monitor your Google keyword rankings. As a website owner, you need to know which keywords rank in Google SERPs and which are underperforming, but how do you do that?

There are several good ways to check your web page keyword rank (and 1 bad way). You can use free SEO tools or manual keyword tracking methods to monitor your content easily and ensure you keep pulling in more free organic traffic.

Track your SEO keyword rank scores
Track Your SEO Strategy

I will explain several keyword research tools you can use to make tracking your Google keyword rankings super easy and tell you why you shouldn’t do it manually.

There is no techno-babble—just straightforward information you can act on immediately. So buckle up; let’s learn how to track keyword rankings and ensure our content resonates with our target audience.

Top Free Keyword Rank Tools

With the top three results getting 54.4% of all traffic, ranking on page one of Google SERPs is important…

Source: Backlinko

Key Takeaways

  • It’s important to monitor your SEO strategy performance continuously.
  • The best way is to use keyword rank-tracking software.
  • GSC helps you monitor your web pages’ SEO and improve your content strategy.
  • Ubersuggest gives you keywords for which your site already ranks.
  • Ahrefs Keyword Rank Checker shows your SERP rankings for free.
  • SERPRobot gives daily updates on keyword positions.
  • Sitechecker helps identify high-traffic keywords.
  • Checking keyword rankings manually is unreliable and time-consuming.

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What Is Keyword Rank Tracking & Why is it Important?

Keyword Rank Tracking

Keyword rank tracking checks how well a web page ranks in organic search results. It is a fancy way of saying, ‘Can people find your content when they search for it?’

In the past, this was a manual job that took hours or even days, but now there are tools called rank trackers or rank checkers that automate the process in a fraction of the time.

Keyword rank tracking is important because it tells you how well your content performs in search results for specific keywords.

It gives you proof that your SEO strategy is working. If you know which keywords bring traffic to your site, you can improve your SEO strategy to boost your Google ranking, get free search traffic, and better SEO performance.

How to Track Your Google Keyword Rankings

When it comes to checking your keyword ranking positions, you can do it one of two ways: either use software (rank checkers) or manually check it using a web browser.

But I will give you a little spoiler alert—don’t check it manually; it’s unreliable and slow.
Instead, use one of the tools below to track your performance in search results automatically. All of the software in this list offers a free trial, at the very least, but most are free for life.

I’ve split the list into some specific use cases; use the quick links below if you want to skip ahead to a specific section:

1. Google Search Console (free) 

GSC tracks and improves your performance on Google Search

Google offers free SEO tools like Google Search Console (GSC) to help website owners and SEO experts monitor a site’s performance in search engines.

It shows you your organic search engine performance in real-time and anything it feels needs to be fixed to improve your site’s performance.


Learn how to use GSC — it’s straightforward.

There is so much data in GSC; honestly, you’ll never use (or understand) most of it. You can make a full-time living just by being a GSC expert.

However, there are a few numbers you will want to note, and fortunately, they are straightforward to understand. These are;

Total Impressions: How often your site appears in Google search engines, regardless of clicks.

Queries: The specific words or phrases users searched for that displayed your site in results.

Top Queries: The most common searches that lead users to your site, highlighting your top-performing keywords.

Total Clicks: The number of times users clicked through to your site from Google search results.

Knowing how many clicks a specific keyword gets can help drive more website traffic.

Now that you have data on the most clicked keywords, you know what content your audience reads most on your site. Write more articles for those popular keywords to better serve your audience and watch your organic traffic source grow.

If you have a website and publish content to it, then you can’t not have this tool. GSC is a must-have tool for ranking your content on page one of search engines.

How to Find Your Traffic-Bringing Keywords

How to use GSC Performance report
How to use the GSC Performance Report

What separates GSC from other tools is that it is the only keyword-tracking tool that tells you which keyword led to a link being clicked.

  1. Login into GSC and choose your property (domain)
  2. Click the Performance tab on the left side of the screen
  3. Choose the information you want to display
  4. In the data table, sort your results by ‘Clicks

With GSC, what you see in the console is exactly what is happening with your website’s search volume.

Now, you have a list of keywords and phrases that bring the most traffic to your website. You have data to help you write SEO-optimized content that targets the right keywords.

2. Ubersuggest (free/paid) 

Ubersuggest traffic analyzer.

Knowing which keywords to target without real-world data is pure guesswork—even for an experienced content writer. This means you could miss opportunities for easy wins with content Google search engines already rank your website for.

With Ubersuggest’s free keyword rank checker, you can generate an endless supply of high-quality keywords for your content strategy.

What I like about this SEO tool is that it doesn’t just tell you the top keywords that Google already recognizes and ranks your site as an authority. It also gives you cool, advanced SEO features like Backlink info, Top SEO Pages, and fresh Content Ideas. And all of this is FREE (3 queries per day) 🤑

How to Find Keywords You Already Rank For

Here is how to find keywords your website already ranks for in organic search using Ubersuggest’s free keyword rank checker;

1: Go to Ubersuggest traffic analyzer

2: Enter your URL, language, and country

3: Hit ‘Search’ and wait a few seconds for the results

Ubersuggest Keyword Tracking Search Bar
Organic Traffic results from Ubersuggest keyword tracker

From the results page, you can see the following;

  1. Organic traffic location source.
  2. Ranking keywords for your website.
  3. Monthly organic search volume.
  4. Rank position for a specific keyword.

So, what do you do with this information? Good question!

  • Your goal is to rank on page one of Google SERPs (positions 1 – 10).
  • Sort the results by ‘Position
  • Look at the ‘keywords‘ column.
  • Identify ideas for new content that is likely to rank.
  • Target high-traffic keywords that match your topic (Volume).
  • Remember that the more traffic, the tougher the competition and ranking (SD = SEO Difficulty).
  • Lastly, see which articles you should re-write to get quick SEO wins and move up the PageRank leaderboard.

Want to know what keywords your competitor is ranking for? Enter their URL in Ubersuggest and instantly see their SEO performance.

3. Ahrefs Keyword Rank Checker (free)

Ahrefs free traffic analyzer

Until I figured this out, I spent hours tracking keywords manually. It was painful work!

Thankfully, I found Ahrefs Keyword Rank Checker. It is a free SEO tool that accurately tracks rankings for up to 10,000 keywords in a single click.

Moreover, it’s not just a keyword research tool; you can also check your site’s domain rating, backlinks, traffic, and page-specific keyword rankings in just a few clicks. 🙌

Ahrefs is a premium keyword research platform that is super accurate and trusted by many website owners and SEOs. But it’s not free! However, this Keyword Rank Checker feature is 100% free, and no account signup is necessary. 🤑

How To See Specific Keyword Ranking

Now, let me explain how I use Ahrefs Keyword Rank Checker to track keyword rankings in real-time. You can, too.

You can see how your website ranks for any keyword or phrase with a few clicks. Track your keywords and snoop on your competitor’s websites to see their ranking.🕵️‍♂️

1: Enter the keyword, URL, and country you want keyword ranking for

Track your keyword rankings in real-time with Ahrefs keyword rank checker.

2: Results

Ahrefs keyword results screen

It quickly runs your query and, after a second or two, shows your web page rank in Google organic search results for a specific keyword.

For example, this website is at position #54 for ‘French bulldog‘, likely on Page 5 of Google search results.

I run the main keyword phrase I am targeting for every article I publish and 5 – 10 related keywords. I then check them every few weeks to see how they’re trending.

4. SERPRobot SERP Checker (free) 

Laser fast SERP Tracking using SERPRobot

Imagine if you had a robot friend (or a bunch of robot friends) 🤖 monitoring all your keywords and giving you daily updates on where your keywords are ranking in Google search results. How awesome and efficient would that be?

That’s exactly what SERPRobot does: your own squadron of SERP bots to track your target keywords across desktop, mobile, and laptop search results.

Use the Free SERP Checker tool to see where you rank for specific keywords, and if you opt for a subscription, you can automate the whole process.

Here’s how to do it;

  1. Choose the region, device type, and domain you want to check
  2. Enter your competitors’ domain (optional)
  3. Enter the keywords you want to check for ranking
  4. Check SERP

On the right-hand side of the page, you will see the results and a list of the top ten (page one) ranking for that search term.

SerpRobot is an awesome free keyword research tool that is easy to use. There is no cap on how many searches you can run; this tool is also good for competitor analysis.

5. Search Engine Reports Keyword Rank Checker (free) 

Search Engine Report Keyword Rank Checker

Figuring out the best keywords to use for your content marketing can be daunting. You often have to analyze hundreds of keywords and URLs manually, which takes hours and might be guesswork.

I’ve been there– sometimes you think you’ve written the perfect article for a specific topic, but nada, crickets, no traffic! 😫

Using a keyword rank checker can help you quickly understand why you aren’t getting traffic—maybe you are targeting the wrong keyword.

The Search Engine Reports Keyword Rank Checker is basic; however, it quickly checks whether you rank for a specific keyword, which might be all you need.

An added bonus is that it’s free to use, so you can save some cash for something else, like an AI SEO writing tool.

6. MOZ Domain Authority Checker (free/limited)  

With Moz Authority Checker, you'll get comprehensive information about your domain.

To improve your SEO performance, you need to track your keyword rankings and Domain and Page Authority (DA/PA).

When you run your web page through the Moz Authority Checker, you will get a host of data related to your domain.

As well as your DA and referring links profiles, you will also see your Top Ranking Keywords. Best of all, it is FREE (up to 3 searches per day, unlimited for Moz Pro subscribers)

moz free domain authority checker

You will get a list of the top-ranked keywords, their positions in SERP results, and their search volume or visibility.

The Top Ranking Keywords feature can help you quickly improve your existing content. Knowing which keywords to use that are already ranking in Google Search is a big bonus.

7. Sitechecker Keyword Rank Checker (free trial )

Website keyword rank checker
Rank Checker – Sitechecker Pro

Wouldn’t knowing which keywords will help bring more visitors to your site be great?

Sitechecker’s Keyword Rank Checker can tell you where your website ranks for any query or phrase. You’ll see your site’s position and search volume data with just a few clicks.

With this information, you can target the keywords that bring the most traffic to your website and improve your performance in Google SERPs.

It only takes a few clicks to get started;

Step 1: Enter your website URL to start the free trial. You can sign up using your email address or social media account.

Step 2: Results. In no time, Sitechecker will give you the top 10 search terms your site already ranks for, including search volume.

Rank Checker Results - Sitechecker

The report will show you the following;

  • Keyword: keywords in the top 10 positions
  • URL: page with the ranking keyword
  • Volume:12-month average of searches for this keyword
  • Position: keywords rating on the specified day
  • CPC: cost per click
  • Country: location where your website ranked for that keyword

Sitechecker’s Keyword Rank Checker is a great tool for getting insights into keyword rankings.

Start their free 7-day trial today and maximize your search engine optimization.

Never Manually Check Google Rankings: Here’s Why

You’ve probably tried this (I certainly have): type your keyword into the Google search bar and scroll to find your content. Does it sound familiar?

Unfortunately, that will not give you a true picture of your content’s ranking in Google search results.

Here’s why…

Google collects a lot of data on your interests, such as your location, browsing history, language, etc. It uses this personalized data to show you the search results that interest you the most.

For example, I like reading about ways to make passive income. When I search for ‘passive income blogs,’ Google recommends a blog I’ve visited several times.

Smart Passive Income - Pat Flynn

Now think about your own content—how many times have you searched for your blog content in a search engine? A bunch of times, I’m sure.

Google will do the same thing—show you your content because it tries to be helpful. It will push your website up the SERPs for your search, but that doesn’t mean the same is happening across the internet.

Using an ‘Incognito‘ browser window doesn’t help you either. Most of your personalized info is hidden in incognito mode, but your IP address is still visible to Google. So Google still knows your location and will recommend search results based on your IP address.

A keyword position checker is the only way to get an accurate picture of your content’s search engine performance.

Wrap Up

Knowing your Google ranking helps you get more traffic to your website and your content to your target audience. Free SEO tools can help you optimize your content without breaking the bank if you’re on a tight budget.

With these free keyword checkers, you can boost your reach, generate more traffic, and succeed as a blogger, affiliate marketer, or e-commerce seller.

I hope these tools and tips save you time and help you bring loads of traffic to your website.

Sharing is caring– please feel free to share this with all your friends and follow our Twitter (X) feed to keep the conversation going.😁

Frequently Asked Questions

Keyword rankings refer to a web page’s position in search engine results pages (SERPs) for specific keywords. Content marketers and website owners need to track their keyword rankings to understand how well their SEO strategy works.

A higher keyword ranking means better visibility and more traffic. Analyzing and improving keyword ranking is vital for a good SEO strategy.

You can use Google Search to search for a keyword and see if your content ranks in search results. However, this manual keyword tracking approach is not accurate and unreliable. Instead, use a keyword ranking tool such as Google Search Console to check your keyword rankings on Google.

The top keyword ranking tools are SEO PowerSuite, Ahrefs, SEMrush, and Moz Pro. For free options, try Google Search Console or SerpRobot Serp Checker.

For free keyword ranking checking, try SERP Checker. It compares entered keywords to top result pages. Alternatively, Google Search Console automates tracking search performance over time. For detailed analysis, use SEO tools like Sitechecker or Moz Pro.

Disclosure: Some links in this post might be affiliate links. This means I may receive a commission if an item is purchased. My opinions are always my own, and I don’t accept payments for positive reviews.

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