In this Surfer SEO review, we’ll take an in-depth look at Surfer SEO and see if it’s the best on-page SEO tool for content creators and bloggers.
Surfer SEO Review.
If you’re in a hurry and can’t read the whole article, here is a quick summary of the main points to help you on your way with Surfer.
In our experience, Surfer SEO is the best, fastest, and most accurate on-page SEO tool for content writing and optimization. This on-page optimization tool offers you real-time SEO suggestions as you write and effectively streamlines the entire content optimization process.
|Best For||SEO optimization|
|Discount||*Up to $600|
|Top Feature||Surfer AI|
Pricing from $89 per month. Save up to $600 with annual pricing.
Content Editor, Keyword Research, and Surfer AI (+ many more).
Fast, responsive support via chat and email—no telephone support.
Surfer SEO Pros
Surfer SEO Cons
What Is Surfer?
Surfer SEO (sometimes just called Surfer) helps websites rank higher in Google Search Engine Results Pages (SERPs), putting your content in front of the right audience.
You can improve your content, look for new keyword opportunities, and research the SEO tactics of your rivals with the aid of Surfer SEO.
It's no surprise that Surfer SEO has become so popular among savvy marketers - after all, who doesn't want all the benefits of being at the top of Google search?
Surfer SEO Pricing.
'Maurice, that's cool, but that sounds expensive! How much is Surfer SEO?' 🤔
Here is a detailed breakdown of Surfer SEO pricing for their core features;
Growing teams and SEO experts
Small teams and steady growth
Large teams and agencies
Essential Plan (From $89 per month)
As well as an additional seat (2 users in total), the Essential plan also gives you access to all of the features Surfer offers. Included is a massive 100 Keyword Research sessions per day!
Advanced Plan (From $179 per month)
For medium-sized teams, the Advanced plan offers greater flexibility and the ability to write a lot more content (45 Content Editors monthly). You also get full access for up to 5 users.
Max Plan (From $299 per month)
Suitable for big enterprises with large teams and multiple websites and marketing sales funnels.
Save a whopping $600 by choosing to pay annually instead of monthly.
Surfer Plan Add-Ons
Enhance your Surfer experience with additional add-ons. Tailor Surfer precisely to your needs and make the most out of your subscription. 🌊🏄♂️
Surfer AI - $29 per article
Let Surfer's AI writer help you quickly craft the perfect SEO-optimized content in minutes.
Audit - $49/mo*
Optimization data based on the top-performing SERP results.*100 per month.
SERP Analyzer - $29/mo*
Tools that show you what data is driving traffic in the top SERP results.*100 per day.
White Label - $49/mo*
Impress clients with Surfer reports branded with your own logo and brand assets.
API - $29/mo*
Automate Surfer analysis by accessing their API.*read documentation.
Surfer SEO Features.
Loaded up with six core tools, with Surfer SEO, you'll be able to write content that truly packs a punch and shows up on page one of Google. Craft your blog posts and pages perfectly – no matter where you're at in your journey as an online marketer.
1. Keyword Research.
Surfer SEO's Keyword Research Tool (previously called Content Planner) is the perfect way to discover dozens of relevant topic ideas based on your primary keyword. It eliminates the need for hours of research, simplifying the process so you can spend more time publishing and less researching.
The keyword research tool works the same as other Surfer SEO tools. You enter the seed keyword you want to write about, then wait a few moments for Surfer SEO to create related keyword clusters.
In the Keyword Research Summary, you'll unlock a treasure trove of topic clusters to keep your content calendar packed!
In just a few clicks, access to hidden SEO insights and a rock-solid content plan for becoming a topic authority in Google's eyes. 🤯
Clusters identified for your keyword
Connect your Google Search Console for accurate keyword difficulty predictions.
Filter for greater control of what you want to write about
Topics and related keywords
Start a new Content Editor
Surfer's Keyword Research Tool is for you if:
2. Content Editor.
Let's talk about Surfer SEO Content Editor, the hottest tool in its arsenal! It is a powerful SEO tool that lets you quickly identify your target keyword and analyze top-ranking competitors in Google SERPs - far beyond merely manipulating a single keyword density metric.
The genius of the Surfer SEO Content Editor is that you'll get instant feedback via the Content Score indicator.
The content score ranges from 0 (Terrible) to 100 (Perfect). It compares what you have written versus what your competitors have written and gives it a score that shows how closely you have delivered on all the ranking factors that Google wants to see in your content.
There are 100s of factors that determine your content score. Here are a few;
Exact keyword in the title
Keywords above the fold
Number of images
Use of NLP
and many more...
Remember that the content score is a guide, not a target! Don't get fixated on achieving a perfect 100 score. Write the most concise and relevant article for your audience, not simply trying to satisfy the Surfer algorithm.
In general, I look to get a score of 70+ as a minimum and then move on.
To maximize your returns, consider the Pareto principle (20% of effort for 80% of results). Don't waste time and energy perfecting one article to achieve a content Score of 100 when search engine algorithms can change so quickly.
How do you use the Content Editor?
The guys at Surfer have put a lot of thought into the UX design and have created a really easy-to-follow user experience; let me show you - it is effortless.
Like other Surfer SEO tools, it starts by inputting your seed keyword (or several related keywords). Click the 'Create Content Editor' button.
After a few moments, the Content Editor will open. On the right-hand side, you will see a visual breakdown of the keywords, headings, content length, and structure you will be writing towards.
The bulk of the page is your basic rich-text content editor. This is where you will type your content.
Target keyword suggestions tell you how often you should include a particular keyword. The keywords at the top of the list are more important than the ones further down the list, so focus your attention appropriately.
The idea is to include the keywords as naturally as possible in the content. As you hit the target number of times a keyword should be used, it will turn green in the list on the right. The more green you see, the better.
2.1 Outline Builder: Speed up your writing process
Use the Outline Builder and effortlessly generate captivating content. AI quickly creates headings, titles, sections, and paragraphs, ready for inspiration or one-click pasting into your document editor. Get a fully fleshed-out article outline in no time!
Outline Builder - Some Problems
There are a few downsides to using the Surfer SEO Outline Builder; Sometimes, the content suggestions are too closely matched to what someone else has already written.
Fortunately, Surfer SEO has a built-in plagiarism checker, so you don't have to worry about getting flagged for using someone else's words.
Imagine having an entire article outline with just a few clicks. The problem is sometimes the suggested content is not factually correct or does not fit with what you are trying to tell your audience.
You might need to spend some time refining the output so that it makes sense and fits with what you are trying to say to your audience.
Use Outline Builder and let AI do all the hard work for you. And if any sections aren't quite right, edit them until they fit perfectly into your content.
Try out Surfer's Outline Builder today and see how easy it is to create unique content in no time!
Benefits of using Surfer SEO Content Editor Tools
Are you looking to improve your existing page performance in search engines? Surfer SEO's Audit tool can help you do just that.
It analyzes your web page based on the primary keyword you want to rank for and suggests how what you can do to improve ranking chances for that page. You can quickly identify missing keywords crucial for ranking higher in Google SERPs and get easy wins while updating old content that's not performing as well as it could be.
When I use Surfer SEO Audit on our GetLasso Review blog post (top-notch affiliate link tool) 😉 - it shows me exactly what I can do to improve the content to rank higher in search results. It looks like I need to reduce the number of times I use the keyword "affiliate link" - easy win!
Share the Audit report with your team so you can easily collaborate on improving an existing article. Please have a look at our full Audit Report for the GetLasso Review.
You should try it, put one of your articles through the Audit, and see where you can improve.
But that's not all. You can also audit your competitors' content. Get invaluable insights into their SEO strategy and keywords you can compete for.
Spying on Neil Patels SEO Strategy with Surfer SEO Audit.
What an exciting time we live in! Everyone knows the legendary marketing genius Neil Patel (Ubersuggest). Now, I know I can't compete with Neil and his juggernaut marketing agency, but I can learn a lot from his SEO strategy by using this audit tool.
If I want to write a blog post about the best SEO tools, I can ask Surfer to audit one of Neil's posts about the best free SEO tools.
From the Audit report, I can see several vital insights like which sites this article has backlinks to (I can do some outreach to the same sites), other related internal links, and which keywords to focus on.
You can learn a lot from the Audit tool. Give Surfer a try and see how quickly you can improve your existing content.
Benefits of using Surfer SEO Audit Tool
4. Domain Planner.
The Domain Planner tool can help you improve your SEO and make your website more authoritative. Surfer will serve up data for your top 100 pages on your website, which can be filtered by different metrics such as traffic, search volume, intent, and more.
Turning on the Low Hang Fruits filter will show you the pages Surfer thinks can most easily be improved for quick SEO wins.
The Advanced view mode gives you a lot more information about each page. You can find out what keywords your website ranks for, what its primary keyword is supposed to be, and lots of other data.
Benefits of using Surfer SEO Domain Planner
5. SERP Analyzer.
Here's one for everyone that loves data. SERP Analyzer gives you a lot of data. In fact, more than 500 ranking factors are considered when analyzing SERPs positioning.
I like to think of SERP Analyzer as the proof behind the numbers, like a deep dive into the data that goes into all the analysis and reporting used in the other Surfer tools.
The left-hand side menu comprises ranking factors that can be included in the comparison table. You can include more than one ranking factor at a time.
These ranking factors are organized into segments, making navigating and finding the metric you want to know easy. Search Visibility, Backlinks, Structure Quality, and Media are the segments.
The SERP Results Table
Below the chart is a table that shows SERP data for the top 48 results, where you'll get real insights on meta titles, descriptions, highlight URLs, and more.
Want to see how your URL is performing in organic search? Scroll down until you find your page in the results, or paste your URL in the custom input field and hit 'Compare' - it's an easy process showing you exactly what Google sees and how you stack up against the competition.
Benefits of using Surfer SEO SERP Analyzer
6. Grow Flow.
Heads Up: Surfer SEO no longer supports the Grow Flow tool. But don't worry, you can still keep using it! It's still one of the best tools for building internal links.
Are you struggling with SEO optimization and don’t know what to do next? SEO optimization can be daunting and time-consuming, with no clear idea of which content needs your attention first.
With Grow Flow, you’ll get weekly customized tasks directed to your dashboard to help you quickly improve your content and overall website authority.
Never wonder again, ‘What are the next steps?’ Let the AI algorithm figure it out for you!
Surfer Pros & Cons.
This Surfer SEO review covers all the main features and benefits. Here are the pros and cons of using Surfer for content creation and improving your existing pages.
Surfer SEO Alternatives.
Surfer SEO is a reliable and proven tool for optimizing content, but other great options exist if Surfer is not the best fit for your needs or goals. Additionally, ensuring that the SEO tool you choose fits your budget and skill level is essential. Before diving into using Surfer, consider some of the Surfer SEO alternatives.
Dashword is an ideal alternative to Surfer if you are big on features. With a modest price tag of $99 monthly, this content optimization tool allows you to generate unlimited reports and quickly build new content briefs by leveraging your competitors' outlines. When searching for the best Surfer SEO alternative, Dashword takes first place.
Frase is an AI writing tool that will generate SEO-friendly briefs within seconds—enter your target keyword and watch it scan competitors to come up with introductions, outlines, FAQs, and conclusions. The only downside is that it does not have an inbuilt keyword research function; other than that, it's a powerful choice as an alternative to Surfer SEO.
Clearscope is one of the most effective tools to consider if you're looking for a Surfer alternative. With its user-friendly content features and integrations with WordPress and Google Docs, your content creation process will be taken to new heights. Don't just take my word for it; try Clearscope and see how much easier (and better!) your content can become. The only catch is that Clearscope may be more expensive than Surfer SEO and other content optimization competitors, with subscriptions beginning at $170/month.
We all know how frustrating it is when the tools you use aren't behaving as expected; it's even more frustrating when you can't get answers from the product owners. Fortunately, Surfer provides a good mixture of 'self-help' and human support to ensure you can keep up with your content creation and minimize lost time.
Surfer does not offer telephone support but is very responsive to requests raised via email or their chatbot.
They also have a tremendous educational catalog which includes Surfer Academy and Knowledgebase, so you can quickly get answers to the most common problems users experience.
Surfer User Reviews
Here is what other users have said about Surfer.
See what Surfer users have to say...
What is On-Page SEO?
Getting your website noticed on SERPs is very hard. On-page SEO helps you make individual web pages more visible by improving their ranking score. This includes optimizing page titles, meta descriptions, content, headings, and links. Surfer SEO makes it easier to do this process.
All hail the power of an algorithm! If you want success with your on-page SEO, pay attention to Ranking Factors, as they hold the key.
It's a tricky business, these ranking factors constantly change, and no one knows what they are - until now, that is! Brian Dean over at Backlinko has compiled a list of over 200 Identified Google Ranking Factors.
Surfer SEO uses a range of these ranking factors (over 500) to determine what search engines want to see in your content.
Some of these ranking factors include;
5 Easy Surfer SEO Tips.
1. Optimize for mobile or desktop devices. Base your SERP analysis on where your target audience will read your content. If your audience is mostly on social media, they will likely read on mobile phones. On the other hand, if you write content for marketers or financial analysts, they are more likely to view your content on a desktop.
2. Grab the low-hanging fruit. Audit every post and implement the changes suggested in the audit report. Especially take note of the keywords that are missing from your content. These can be easy wins that push you up the SERP ranking pages.
3. Install the Surfer WordPress plugin and find relevant keywords directly in your WordPress editor.
4. Every good content editor must include collaboration tools. Use Surfer's free Google docs extension to create, edit and share your editor with your whole team.
5. Don't try to chase a perfect 100 Content Score. The goal is not to game the system but to write relevant and useful content for your audience.
Final Thoughts on Surfer SEO.
In a nutshell, Surfer SEO is a game-changer. It turbocharges your SEO efforts, propelling your content up the SERP rankings.
While it's not without its minor hitches, such as occasional off-target suggestions, and the lack of budget-friendly options for bootstrapping entrepreneurs, its benefits considerably outweigh these minor issues.
Whether you're a seasoned business or just starting your online journey, Surfer SEO's potency in optimizing and accelerating content creation is undeniably impressive.
So, if you're considering giving SurferSEO a shot, we highly recommend it. We'd love to hear about your experiences in the comments below. Here's to smarter SEO strategy! 🤙
Surfer SEO FAQ.
Have you used Surfer? Why not leave a helpful review about your experience with Surfer? Use the form below to let us know your thoughts. 🤔
Surfer User Reviews
Name: Surfer SEO
Description: Make your new and existing content show up on page one of Google Search Results (SERPs). Have you used Surfer? Leave a review below and let us know how good (or not) Surfer was for you. 👇
Offer price: From $59 per month
Operating System: Windows, OSX, Android, iOS
Application Category: SEO
Author: Maurice Greenland
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