In this Surfer SEO review, we’ll take an in-depth look at Surfer SEO and see if it’s the best on-page SEO tool for content creators and bloggers.

Skyrocket your organic traffic with Surfer  SEO
Our Take

Surfer SEO is the best, fastest, and most accurate on-page SEO tool for content writing and optimization. It offers you real-time SEO suggestions as you write and speeds up the entire content writing process.

0out of 5
Best ForSEO optimization
Price$89 monthly
Discount*Up to $600
Top FeatureSurfer AI
*discount applies to annual pricing

What Is Surfer?

AI content writer - Surfer SEO

Surfer SEO (sometimes just called Surfer) helps websites rank higher in Google Search Engine Results Pages (SERPs), putting your content in front of the right audience.

You can improve your content, look for new keyword opportunities, and research the SEO tactics of your rivals with the aid of Surfer SEO.

SERP Position #1 is (almost) everything!

The first spot in Google Search Results gets 33% of all clicks, while the second position garners significantly less, about 18%.

(Source: Chitika Insights)

It's no surprise that Surfer SEO has become so popular among savvy marketers - after all, who doesn't want all the benefits of being at the top of Google search?

Surfer SEO Pricing.

'Maurice, that's cool, but that sounds expensive! How much is Surfer SEO?' 🤔

Good question...

Here is a detailed breakdown of Surfer SEO pricing for their core features;



Growing teams and SEO experts

  • 45 Content Editors
  • $3 per additional Content Editor
  • 5 users
  • All features included



Small teams and steady growth

  • 15 Content Editors
  • $5 per additional Content Editor
  • 2 users
  • All features included



Large teams and agencies

  • 90 Content Editors
  • $3 per additional Content Editor
  • 10 users
  • All features included
  • All add-ons included

Essential Plan (From $89 per month)

The Essential plan includes an additional seat (2 users in total) and access to all of Surfer's features. It also includes a massive 100 Keyword Research sessions per day!

Advanced Plan (From $179 per month)

For medium-sized teams, the Advanced plan offers greater flexibility and the ability to write more content (45 Content Editors monthly). You also get full access for up to 5 users.

Max Plan (From $299 per month)

Suitable for big enterprises with large teams and multiple websites and marketing sales funnels.

Save a whopping $600 by choosing to pay annually instead of monthly.

Surfer Plan Add-Ons

Enhance your Surfer experience with additional add-ons. Tailor Surfer precisely to your needs and make the most of your subscription. 🌊

Surfer AI - $29 per article

Let Surfer's AI writer help you quickly craft the perfect SEO-optimized content in minutes.

Audit - $49/mo*

Optimization data based on the top-performing SERP results.*100 per month.

SERP Analyzer - $29/mo*

Tools that show you what data is driving traffic in the top SERP results.*100 per day.

White Label - $49/mo*

Impress clients with Surfer reports branded with your own logo and brand assets.

API - $29/mo*

Automate Surfer analysis by accessing their API.*read documentation.

Surfer SEO Features.

With six core tools, Surfer SEO allows you to write content that truly packs a punch and shows up on page one of Google. Craft your blog posts and pages perfectly—no matter where you're at in your journey as an online marketer.

1. Keyword Research.

Surfer SEO's Keyword Research Tool (previously called Content Planner) is the perfect way to discover dozens of relevant topic ideas based on your primary keyword. It eliminates the need for hours of research, simplifying the process so you can spend more time publishing and less researching.

The keyword research tool works the same as other Surfer SEO tools. You enter the seed keyword you want to write about, then wait a few moments for Surfer SEO to create related keyword clusters.

Keyword Research Tool - Surfer SEO Review

In the Keyword Research Summary, you'll unlock a treasure trove of topic clusters to keep your content calendar packed!

In just a few clicks, access to hidden SEO insights and a rock-solid content plan for becoming a topic authority in Google's eyes. 🤯

Surfer SEO Keyword Clusters
  1. Clusters identified for your keyword

  2. Connect your Google Search Console for accurate keyword difficulty predictions.

  3. Filter for greater control of what you want to write about

  4. Topics and related keywords

  5. Start a new Content Editor

Surfer's Keyword Research Tool is for you if:

  • Need more free organic traffic!

  • You can't come up with enough fresh content ideas!

  • You hate writer's block and don't want to experience it again!

  • Don't have time for manual SEO keyword research!

  • You want to establish yourself as a topical authority!

  • You don't have endless resources for SEO optimization!

2. Content Editor.

Let's talk about Surfer SEO Content Editor, the hottest tool in its arsenal! It is a powerful SEO tool that lets you quickly identify your target keyword and analyze top-ranking competitors in Google SERPs - far beyond merely manipulating a single keyword density metric.

The genius of the Surfer SEO Content Editor is that you'll get instant feedback via the Content Score indicator. 

Content Editor - Content Score chart - Surfer SEO Review

The content score ranges from 0 (Terrible) to 100 (Perfect). It compares what you have written versus what your competitors have written and gives it a score that shows how closely you have delivered on all the ranking factors that Google wants to see in your content.

There are 100s of factors that determine your content score. Here are a few;

  • H1 Title

  • Exact keyword in the title

  • Exact Keywords

  • Keywords above the fold

  • Content length

  • Number of images

  • Use of NLP

  • and many more...

Remember that the content score is a guide, not a target! Don't get fixated on achieving a perfect 100 score. Write the most concise and relevant article for your audience, not simply trying to satisfy the Surfer algorithm.

In general, I look to get a score of 70+ as a minimum and then move on.

Pro Tip

To maximize your returns, consider the Pareto principle (20% of effort for 80% of results). Don't waste time and energy perfecting one article to achieve a content Score of 100 when search engine algorithms can change so quickly.

How do you use the Content Editor?

The guys at Surfer have put a lot of thought into the UX design and have created a really easy-to-follow user experience; let me show you - it is effortless.

Create New Content Editor

Like other Surfer SEO tools, it starts by inputting your seed keyword (or several related keywords). Click the 'Create Content Editor' button.

Content Editor - Surfer SEO

After a few moments, the Content Editor will open. On the right-hand side, you will see a visual breakdown of the keywords, headings, content length, and structure you will be writing towards.

The bulk of the page is your basic rich-text content editor. This is where you will type your content.

Target keyword suggestions tell you how often you should include a particular keyword. The keywords at the top of the list are more important than the ones further down the list, so focus your attention appropriately.

The idea is to include the keywords as naturally as possible in the content. As you hit the target number of times a keyword should be used, it will turn green in the list on the right. The more green you see, the better.

2.1 Outline Builder: Speed up your writing process

Use the Outline Builder and effortlessly generate captivating content. AI quickly creates headings, titles, sections, and paragraphs, ready for inspiration or one-click pasting into your document editor. Get a fully fleshed-out article outline in no time!

Build content outlines easily with the Outline Builder

Outline Builder - Some Problems

There are a few downsides to using the Surfer SEO Outline Builder; Sometimes, the content suggestions are too closely matched to what someone else has already written.

Fortunately, Surfer SEO has a built-in plagiarism checker, so you don't have to worry about getting flagged for using someone else's words.

Imagine having an entire article outline with just a few clicks. The problem is sometimes the suggested content is not factually correct or does not fit with what you are trying to tell your audience.

You might need to spend some time refining the output so that it makes sense and fits with what you are trying to say to your audience.

Outline Builder - Bad Content Suggestion Example

Use Outline Builder and let AI do all the hard work for you. And if any sections aren't quite right, edit them until they fit perfectly into your content.


Try out Surfer's Outline Builder today and see how easy it is to create unique content in no time!

Benefits of using Surfer SEO Content Editor Tools

  • Speed up your content creation with AI-generated content outlines
  • Say goodbye to writer's block
  • Save time needed to research topics 
  • Never worry about plagiarism because of the built-in plagiarism checker 
  • Collaborate with teams using the free Google Docs plugin

3. Audit.

Are you looking to improve your existing page performance in search engines? Surfer SEO's Audit tool can help you do just that.

It analyzes your web page based on the primary keyword you want to rank for and suggests what you can do to improve your ranking chances. You can quickly identify missing keywords that are crucial for ranking higher in Google SERPs and get easy wins while updating old content that's not performing as well as it could be.

When I use Surfer SEO Audit on our GetLasso Review blog post (top-notch affiliate link tool) 😉 - it shows me exactly what I can do to improve the content to rank higher in search results. It looks like I need to reduce the number of times I use the keyword "affiliate link" - easy win!

Surfer SEO Audit - Get quick insights into how to improve you on-page seo optimization
Pro Tip

Share the Audit report with your team so you can easily collaborate on improving an existing article. Please have a look at our full Audit Report for the GetLasso Review.

You should try it, put one of your articles through the Audit, and see where you can improve.

But that's not all. You can also audit your competitors' content. Get invaluable insights into their SEO strategy and keywords for which you can compete.

Spying on Neil Patel's SEO Strategy with Surfer SEO Audit.

Neil Patel - The Ultimate List of Free SEO Tools

What an exciting time we live in! Everyone knows the legendary marketing genius Neil Patel (Ubersuggest). I know I can't compete with Neil and his juggernaut marketing agency, but I can learn a lot from his SEO strategy by using this audit tool.

If I want to write a blog post about the best SEO tools, I can ask Surfer to audit one of Neil's posts about the best free SEO tools.

Optimize your existing pages with Surfer SEO Audit

From the audit report, I can see several vital insights, such as which sites this article has backlinks to (I can do some outreach to the same sites), other related internal links, and which keywords to focus on.

Surfer SEO Audit

The audit tool can teach you a lot. Give Surfer a try and see how quickly you can improve your existing content.

Benefits of using Surfer SEO Audit Tool

  • Identify areas for improvement quickly with actionable suggestions
  • Quickly find missing keyword suggestions in your content for higher rankings
  • Instantly analyze competitors' SEO strategies to get valuable insights
  • Get actionable suggestions for improving your existing content
  • Access backlinks that your competitor's articles have to do outreach more easily
  • Discover related internal links to improve content ranking

4. Domain Planner.

The Domain Planner tool can help you improve your SEO and make your website more authoritative. Surfer will serve up data for your top 100 pages on your website, which can be filtered by different metrics such as traffic, search volume, intent, and more.

Domain Planner

Turning on the Low Hang Fruits filter will show you the pages Surfer thinks can most easily be improved for quick SEO wins.

The Advanced view mode gives you a lot more information about each page. You can find out what keywords your website ranks for, what its primary keyword is supposed to be, and lots of other data. 

Domain Planner Advanced View

Benefits of using Surfer SEO Domain Planner

  • Get comprehensive insights on your top 100 website pages with just one click.
  • Quickly identify and prioritize easy SEO wins with the Low Hang Fruits filter.
  • Gain a deeper understanding of each page's performance using Advanced View mode.
  • Optimize your site for higher-ranking keywords, improved search volume, and better intent matching.

5. SERP Analyzer.

Here's one for everyone who loves data. SERP Analyzer gives you a lot of data. In fact, more than 500 ranking factors are considered when analyzing SERP positioning.

I like to think of SERP Analyzer as the proof behind the numbers, like a deep dive into the data that goes into all the analysis and reporting used in the other Surfer tools.

Surfer SEO Review - SERP Analyzer

The left-hand side menu comprises ranking factors that can be included in the comparison table. You can include more than one ranking factor at a time.

These ranking factors are organized into segments, making navigating and finding the metric you want to know easy. The segments are Search Visibility, Backlinks, Structure Quality, and Media.

The SERP Results Table

SERP Results Table

Below the chart is a table that shows SERP data for the top 48 results. Here, you'll get real insights on meta titles, descriptions, highlighted URLs, and more.

Want to see how your URL is performing in organic search? Scroll down until you find your page in the results, or paste your URL in the custom input field and hit 'Compare'—it's an easy process that shows you exactly what Google sees and how you stack up against the competition.

Benefits of using Surfer SEO SERP Analyzer

  • Gain insights into more than 500 ranking factors to improve SEO performance
  • Easily compare SERP data of the 48 best-performing pages
  • Quickly identify opportunities to boost your website's search visibility
  • Get an in-depth understanding of how you stack up against your competition

6. Grow Flow.


Heads Up: Surfer SEO no longer supports the Grow Flow tool. But don't worry, you can still keep using it! It's still one of the best tools for building internal links.

Are you struggling with SEO optimization and don’t know what to do next? SEO optimization can be daunting and time-consuming, with no clear idea of which content needs your attention first.

With Grow Flow, you’ll get weekly customized tasks directed to your dashboard to help you quickly improve your content and overall website authority.

Never wonder again, ‘What are the next steps?’  Let the AI algorithm figure it out for you!

Surfer Pros & Cons.

This Surfer SEO review covers all the main features and benefits. Here are the pros and cons of using Surfer for content creation and improving your existing pages.

Pros & Cons of Using Surfer
  • Easy to compare SERP data for the top 48 pages
  • Get more free organic traffic by optimizing existing content
  • Quickly identifies opportunities to boost website authority
  • See your competitors' SEO strategy
  • Improve content quality and domain authority
  • Speed up content creation with AI-assisted keyword research
  • Does not have a free plan
  • It takes time to master all the different tools available
  • Some AI-suggested tasks may not be relevant to your niche or audience

Surfer SEO Alternatives.

Surfer SEO is a reliable and proven tool for optimizing content, but other great options exist if Surfer is not the best fit for your needs or goals. Additionally, ensuring that the SEO tool you choose fits your budget and skill level is essential. Before diving into using Surfer, consider some of the Surfer SEO alternatives.


Dashword - Surfer SEO Alternative

Dashword is an ideal alternative to Surfer if you are big on features. At a modest $99 monthly price tag, this content optimization tool allows you to generate unlimited reports and quickly build new content briefs by leveraging your competitors' outlines. When searching for the best Surfer SEO alternative, Dashword takes first place.


Frase - Surfer SEO Alternative

Frase is an AI writing tool that will generate SEO-friendly briefs within seconds—enter your target keyword and watch it scan competitors to come up with introductions, outlines, FAQs, and conclusions. The only downside is that it does not have an inbuilt keyword research function; other than that, it's a powerful choice as an alternative to Surfer SEO.


Clearscope - Surfer SEO Alternative

Clearscope is one of the most effective tools to consider if you're looking for a Surfer alternative. With its user-friendly content features and integrations with WordPress and Google Docs, your content creation process will be taken to new heights. Don't just take my word for it; try Clearscope and see how much easier (and better!) your content can become. The only catch is that Clearscope may be more expensive than Surfer SEO and other content optimization competitors, with subscriptions beginning at $170/month.

Surfer Support.

We all know how frustrating it is when the tools you use aren't behaving as expected; it's even more frustrating when you can't get answers from the product owners. Fortunately, Surfer provides a good mixture of 'self-help' and human support to ensure you can keep up with your content creation and minimize lost time.

Surfer SEO Support options

Surfer does not offer telephone support but is very responsive to requests raised via email or their chatbot.

Support and Training

They also have a tremendous educational catalog which includes Surfer Academy and Knowledgebase, so you can quickly get answers to the most common problems users experience.

Surfer User Reviews

Here is what other users have said about Surfer.

See what Surfer users have to say...

What is On-Page SEO?

Getting your website noticed on SERPs is very hard. On-page SEO helps make individual web pages more visible by improving their ranking score. This includes optimizing page titles, meta descriptions, content, headings, and links.

Ranking Factors.

All hail the power of an algorithm! If you want success with your on-page SEO, pay attention to Ranking Factors, as they hold the key.

It's a tricky business. These ranking factors constantly change, and no one knows what they are—until now, that is! Brian Dean at Backlinko has compiled a list of over 200 Identified Google Ranking Factors.

Surfer SEO uses a range of these ranking factors (over 500) to determine what search engines want to see in your content.

Some of these ranking factors include;

  • Content-Length
  • Headings
  • Headline Structure
  • Page Speed
  • Keyword Density
  • Outgoing Links
  • Incoming Links
  • Referring Domains
  • Meta Tags
  • Average Word Count

5 Easy Surfer SEO Tips.

1. Optimize for mobile or desktop devices. Base your SERP analysis on where your target audience will read your content. If your audience is mostly on social media, they will likely read on mobile phones. On the other hand, if you write content for marketers or financial analysts, they are more likely to view your content on a desktop.

SERP Analyzer - Optimize content for mobile or desktop devices

2. Grab the low-hanging fruit. Audit every post and implement the changes suggested in the audit report. Especially take note of the keywords that are missing from your content. These can be easy wins that push you up the SERP ranking pages.

3. Install the Surfer WordPress plugin and find relevant keywords directly in your WordPress editor.

WordPress Plugin for keyword Research

4. Every good content editor must include collaboration tools. Use Surfer's free Google Docs extension to create, edit, and share your editor with your team.

5. Don't try to chase a perfect 100 Content Score. The goal is not to game the system but to write relevant and useful content for your audience.

Final Thoughts on Surfer SEO.

In a nutshell, Surfer SEO is a game-changer. It turbocharges your SEO efforts, propelling your content up the SERP rankings.

While it's not without its minor hitches, such as occasional off-target suggestions and the lack of budget-friendly options for bootstrapping entrepreneurs, its benefits considerably outweigh these minor issues.

Whether you're a seasoned business or just starting your online journey, Surfer SEO's potency in optimizing and accelerating content creation is undeniably impressive.

So, if you're considering giving SurferSEO a shot, we highly recommend it. We'd love to hear about your experiences in the comments below. Here's to a smarter SEO strategy! 🤙

Surfer SEO FAQ.

Surfer SEO is a great tool for optimizing SEO. It allows for easy comparison of SERP data, identifies opportunities to boost website authority, and offers AI-assisted keyword research and content planning.

Surfer SEO is a user-friendly content optimization tool that boosts a website's organic traffic. With advanced technology, it provides detailed SERP data analysis, AI-assisted keyword research, and content planning tools to improve domain authority and search rankings.

Surfer SEO does not offer a free version of its content tool. However, they offer a 30-day money-back guarantee period, a free AI Article Outline Generator, and a useful Chrome Extension for Content and Keyword Research that is also free.

Yes, Surfer SEO is worth the investment. It easily identifies opportunities to boost website authority and organic search traffic.

Surfer SEO does not offer a free version of its optimization tool. Surfer, but it does offer a no-risk 30-day guarantee.

Follow Us!

Keep up on our X feed...

Similar Posts