Kit.com (ConvertKit): Pros & Cons of Kit Email System [2024]

Finding the right email marketing tool is time-consuming and frustrating, like searching for a needle in a haystack.

In this Kit.com review (formerly ConvertKit), I will break down its pricing, features, pros, and cons so you can confidently decide if this email service provider is right for you.

Kit Review Takeaways

• Kit is designed by creators for creators.

• It is an all-in-one email marketing tool.
• Advanced features like segmentation make it good for beginners and pros.
• The free plan has a lot of features and room to grow.

What Is Kit?

In 2013, Nathan Barry created Kit to help bloggers and content creators sell digital products using email.

Originally called ‘ConvertKit,’ it became popular for its easy-to-use interface and affordable price.

In 2015, affiliate marketer Pat Flynn joined forces with them, and since then, it has remained a go-to email system for creatives.

What does Kit bring to the table?

• Email marketing on autopilot.👨‍✈️

• Growing an email list? No sweat!😉

• Subscriber management? ✅

• Pro-looking optin-forms.👀

• Selling of digital products. ✅✅

• Landing pages with a simple drag-and-drop editor.✍️

Kit does all of the above and more.

Kit Pricing

Let’s be honest—free tools are usually a letdown. But Kit is an exception to that rule.

The Newsletter Plan allows you to create unlimited email forms and landing pages. It’s free for life and is a great way to start with email marketing at no cost.

The Creator plan costs just $15 monthly for 300 subs or $108 annually.

For advanced features, upgrade to the Creator Pro plan, which starts at $29 per month or $290 annually.

I started with the free Newsletter plan and now use Creator Pro for unlimited Visual Automations and Subscriber Scoring.

Let me be straight with you. 🫵 If you have less than 10,000 subs, use the free plan. It is more than enough for small—to medium-sized email lists.

Once you have your systems and products in place, upgrade to Creator Pro.

Top Kit Features

Thankfully, despite their recent rebrand from ConvertKit to Kit, essentially everything else remains the same. You still have access to all the same cutting-edge email marketing tools you had before.

Here are the top Kit features, in no particular order.

1. Automated Marketing Workflows

Imagine emails sending themselves. 🤔 That’s right; set up your email sequences once and let Kit send them out on time and to the right people forever.

It’s super important to be able to schedule email broadcasts.

For example, if I have breaking news about a product that hasn’t been released yet, I can schedule it to go out on the day of the official product launch, making it more relevant and timely for my readers.

2. Customizable Forms and Landing Pages

Every business dreams of a fresh supply of new leads. The problem? Creating good landing pages and opt-in forms is complicated. But not with Kit.

Kit’s landing page builder lets you do that with zero fuss. You can create unlimited forms and landing pages, so get busy building. 🤑

I create a new landing page for every product I promote. This allows me to tailor my marketing messages to specific target audiences, so that the content resonates with the people who will benefit most from the product.

3. Selling Digital Products

The Commerce feature lets creators easily experiment with selling online—there is no need for a separate eCommerce platform.

With Kit, you can sell it straight to your audience with no middleman. Ebooks, courses, you name it. Set up shop with Kit and ka-ching! 💰

4. Email Templates

Not all emails are created equal, that’s why Kit provides customizable email templates. The editor is super easy to use, so you don’t need any coding skills or design talent.

Just pick a template, swap out the text and images with your own, and whip up a slick-looking email to wow your audience. And, these emails look awesome on any device, whether it’s a mobile or desktop.

5. Smart Subscriber Segmentation

Get your emails to the right subscribers for better engagement and higher conversion rates. Filter your list into groups and send targeted emails to readers.

Keep your audience engaged with targeted emails that give them value. Kit.com lets you segment like a pro. More relevance equals more opens, and more opens mean more success.

6. Integrations with Other Platforms

We all have our favorite tools and platforms for running our online business. Kit.com integrates with hundreds of other platforms so that you can use your preferred tools.

Some popular integrations include Zapier, Shopify, Stripe, and ClickFunnels. Just plug and play and get back to building your business.

7. Visual Automation Builder

This feature is how you map out your subscribers’ journey. There is a library of common Visual Automation strategies to pick from or build your own from scratch.

These are just a few of my favorite features; there are plenty more for you to explore, and they’re always working on improving the platform.

Kit has been my go-to choice for years because they genuinely care about this stuff and want their customers to succeed.

It’s not just about sending pretty emails (although they do that, too). It’s all about making your life easier and helping your business thrive.

Pros & Cons of Kit

You’ll love its user-friendly interface, powerful automation tools, and high deliverability rates. But, of course, there’s always room for improvement.

Benefits of Using Kit

It’s packed with features, but what’s the point if they don’t improve results or simplify your life? Here are a few advantages I’ve experienced:

• Save time with an automated workflow.

• Stay connected with your audience.

• Customize emails for different groups.

• Match your brand identity for easy recognition.

• Boost productivity with quick templates.

• Simplify email sequence setup.

• Sync with your favorite tools for enhanced productivity.

• Manage your subscriber list for precise targeting.

• Deliver emails reliably, avoiding spam folders.

• Improve open and click-through rates.

Getting Started with Kit

We’ve discussed a lot of advanced features in this Kit review, but what is it like to use? Let me show you how easy it is to start collecting email addresses, even if you’ve never done it before.

How To Create an Opt-In Form

Do you have a website and an audience? That’s awesome. Let’s connect it with some Kit opt-in forms.

1. Login to your Kit account

2. Click Grow > Landing Pages & Forms

3. You are now on the Landing Page & Form Signups Dashboard

4. Click the ‘Create New‘ button.

5. Choose ‘Form‘ from the next page.

6. Decide how you want the form to be displayed; you have four options:

Inline: A form that fits in your content.

Modal: Display a form that pops up based on timing.

Slide in: Show a form that slides up from the bottom-right or bottom-left of your site.

Sticky bar: Display a form that stays at the top or bottom of the page.

*I’m using an inline form for this example

7. You are now at the template library. Choose one.

8. Edit the template to match your brand and offer.

9. Upload your download. Settings > Incentive > Download > Choose a file > Save.

10. Hit the Save button to update the draft or the Publish button to make it live.

11. You will see a pop-up with options to share with your audience. Pick the one that is right for you.

And just like that, you’ve got an opt-in form to gather leads, show off your offers, and boost sales.

How To Create a Landing Page

Kit allows you to create unlimited pages using its landing page builder. That’s amazing because a landing page typically costs between $75 and $3000 each!

Building a landing page in Kit is easy. The first 5 steps are the same as above, except you will pick ‘Landing Page’ instead of ‘Form’ in step 5.

1. Choose your template.

Pick from a library of landing page templates. Preview to ensure you like it, and click ‘Choose.’

2. Make it yours

Inject life into your page with your sales copy and business branding. Personalize the headline, add your offer, and add your social media (Instagram, Facebook, Twitter(X), etc.).

3. Add an image

Use a scroll-stopping image to hook your visitors’ attention. Upload your own, pick one you like from Unsplash, or upload one from your Instagram account.

4. Deliver your promise

Upload your lead magnet so ConvertKit can send it out when someone gives you their email address. Go to `Settings -> Incentive -> Download,` select your file, and hit save. It’s that simple– done ✅

5. Go live

Press ‘Publish,’ and boom—your landing page is ready to be found by your ideal customer. Share your link across social media platforms or embed it on your site.

It is that easy. Your new landing page is ready to rock and roll, waiting to reel in leads and expand your brand’s digital footprint. 🚀

Kit.com vs The Competition: Does It Stack Up?

How does Kit measure against Mailchimp, ActiveCampaign, and other Kit alternatives? Let’s cut to the chase so that you can decide for yourself.

Mailchimp vs. Kit

You’ve probably heard of Mailchimp, the heavyweight ‘Champ’ that’s been around forever. Well, Kit is the underdog that everyone loves with its no-nonsense approach.

It’s like choosing between a Swiss Army knife and a scalpel – Mailchimp has loads of tools that might take some getting used to, while Kit gives you what you need without the steep learning curve.

ActiveCampaign vs. Kit

ActiveCampaign is the established pro, ideal for big businesses scaling at pace.

Kit? It’s the savvy choice for solopreneurs, making email marketing affordable without the hefty bill at the end of every month.

GetResponse vs. Kit

GetResponse is the jack of all trades, being more of an All-In-One marketing platform than a stand-alone email marketing service.

Kit, on the other hand, is all about serving creators who need a reliable email marketing tool. GetResponse also has a free plan and is one of the closer Kit alternatives.

Is Kit Right for You?

Are you looking for more leads, sales, or just better brand visibility? Then Kit is for you!

Kit is ideal for:

• Bloggers & Content Creators: Grow your list and earn in your sleep.

• Small Business Owners: Simplify your email marketing and manage subscribers like a pro.

• Course Creators: Sell more with emails that hit right.

• Digital Marketers: Launch products that resonate with your audience.

• E-commerce Shops: Catch your customers’ eyes at just the right time.

• Podcasters & Personal Brands: Keep your followers in the loop and engaged.

If any of this sounds like you, then you’ll love Kit.

5 Kit Email System Pro Tips

I’ve used this platform to manage my email strategy for a few years, and here’s what I’ve found most helpful:

Master these five tips and watch your email marketing strategy skyrocket.

1. Use Segmentation and Tagging: Nail your campaigns with intelligent segmentation. Personalize like a boss for emails that relate to your readers and make your readers feel like you know them.
2. Take Advantage of Automation: Use automated email sequences to welcome new subscribers, nurture leads, or follow up on customer actions.
3. Map It Out Visually: The visual automation builder is your new best friend. It’s a handy tool that helps you understand your email sequencing more effectively.
4. Go All In On Forms & Pages: You have unlimited landing pages and opt-in forms. Use them! Tweak and test until you have the perfect combination.
5. Stats Are Where It’s At: Monitor your campaigns. Analyze open rates, click rates, and subscriber numbers to continuously refine your strategy.

What Customers Think of Kit

I’m not the only person who thinks Kit is doing a good job. According to the review platform GetApp, Kit (aka. ConvertKit) scores an impressive 4.7/5 from its users.

Kit Support

When things go wrong or you need help using a specific feature, Kit offers different ways to help you get the answers you need.

They respond promptly to support emails, and their knowledge base provides detailed solutions to common user problems. While they don’t offer telephone support, which is common in the SaaS market.

I prefer the ‘self-help’ approach. However, if you prefer talking to support over the phone, this is something for you to consider.

Kit Team

Kit Review Wrap-Up

Okay, there you have it—a complete and up-to-date review of Kit. It’s a simple yet powerful email marketing tool that delivers real results. I really like it, from the easy-to-use email editor to the ability to sell digital products directly to my email list without using other third-party tools. I wish they would improve the templates to be more flexible, but I’m sure they’ll improve that in the future.

🎉 Why not try Kit for free today and start turning those leads into customers?

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