How to Find Affiliate Programs for Your Niche [2024]

Want to find new affiliate programs to join? You’re in luck! In this blog post, I’ll show you six easy ways to find affiliate programs in your niche.

Discover new affiliate programs in your niche with these six easy ways!

It doesn’t matter if you are an affiliate marketing newbie or a seasoned vet, when it comes to making money online as an affiliate marketer, backing the right products will make or break your business. Unfortunately, it can be hard to find good affiliate products to put in front of your audience. Not all affiliate products are created equal. And if you’re not careful, you could end up promoting a program that’s not a good fit for your audience or not profitable for you. 

Follow the methods outlined in this article to quickly and easily find high-quality affiliate products in your niche.


These are the strategies that will be explained below;

So let’s get started!

Try all of these methods the next time you search for more affiliate programs to join.

Whether you’re just getting started, and your budget is limited, or you’re a seasoned pro, a Google search should be your first point of call. It’s simple and free to use.

How to find affiliate programs using Google search?

Type the brand name into Google with the phrase “affiliate program.”

Brand Name + Affiliate Program

e.x., “juiced bikes affiliate program”

Use Google Search to find affiliate programs for a particular brand name.
Search for the product name + affiliate program

Alternatively, search for opportunities by niche.

Niche + Affiliate Program

e.x., “electric bicycle affiliate programs”

Use Google Search to find affiliate programs in your niche.
Google: Niche + Affiliate Program
  • A Google search is a simple and cost-effective way to find affiliate opportunities.

  • You can find hidden programs in your niche with just a few clicks.

  • Most brands have an affiliate marketing program.

If you know who your competition is, go to their site and review their articles. Analyzing what companies your competitors are partnering with is an easy and free way to find more products to promote to your audience.

How to find good programs using competitor’s articles.

Look specifically at the ‘Best lists,’ ‘Product reviews,’ and ‘How to‘ blog posts.

To speed this process up, use advanced search operators.


Focus on transactional blog posts. Those blog posts where the intent is for the reader to buy something.

Google provides several search operators that allow you to precisely control your search results. You place these special characters or words in the Google search bar to refine your search. For example, by using the “site:” operator, you can find all pages on a specific website.

Search Operators

Here is a list of some of the most commonly used Google search operators:

“allintitle:” – find pages with all of the words in the title

“intitle:” – find pages with one or more of the words in the title

“inurl:” – find pages with one or more of the words in the URL

“filename:” – find pages with one or more of the words in the filename

“filetype:pdf” – find pdfs only

“modified:last year” – find documents modified within the last year

If you want to learn more about advanced search operators, Ahrefs have this great article on their blog – Google Search Operators.

Type this in your Google Search bar.

site: intitle:review OR best OR how to

Use Google search operators to speed up your search for new affiliate marketing programs
Search Operators Speed Up Your Search

The search operator fetches every article on the site with ‘review‘, ‘best‘ or ‘how to‘ in the title.

Now all you have to do is scroll through the list and see which article has products you could also promote.

  • Find networks your competitors are using.
  • Use Google advanced search operators to find relevant content.
  • Quickly analyze articles for transactional blog posts.
  • Easily find product reviews, best lists, and how-tos.

3. Affiliate Directories.

These are online databases of affiliate marketing programs. They typically list the program name, a brief description, the commission rate, the payment schedule, and other pertinent information. Some directories also allow you to search by niche.

How to find good products using affiliate directories.

Do a Google search for ‘affiliate directories‘. That was easy, right πŸ‘

Some of the more popular directories include Affiliate Program Database, High Paying Affiliate Programs, and

Directories are an easy way to find new affiliate programs to promote.

  • find high-quality affiliate programs through directories

  • find a variety of affiliate products quickly and easily

  • find programs specific to your niche

4. GetLasso – Affiliate Marketing Tool.

Lasso: The ultimate link management solution for tracking links and maximizing your affiliate earnings effortlessly.
Affiliate Marketing Made Easy

Lasso is a comprehensive link management solution that makes it easy to keep track of your links and maximize your affiliate earnings.

Lasso also finds new affiliate programs for you based on the content you already have. How awesome is that!

How To Use Lasso To Find New Affiliate Programs On Auto-Pilot.

Find more ways to make money on your website by signing up for programs that you didn’t know existed. Lasso makes it easy to add your new affiliate links to your website so you can start earning revenue from them right away.

Find loads of affiliate opportunities in two easy steps;

1 – Click on the ‘Opportunities‘ tab in Lasso Dashboard.

In your WordPress console, open the Lasso Dashboard
Open the Lasso Dashboard

2 – Scroll through the list of suggested affiliate programs and sign up for ones you would like to promote. Done!

Lasso will automatically list new affiliate programs in your niche
Opportunities Listed Automatically

Lasso gives you the name and a brief description of the affiliate program, how much they pay, and how many potential links you already have for that program in your content.

I found 29 new opportunities in 2 minutes. How many will you find?

You can read a full GetLasso Review in this blog post.

  • Maximize earnings with comprehensive affiliate link management

  • Easily find new programs based on your content

  • Get information about each partnership before signing up

  • Find lots of new affiliate opportunities in minutes

Tracking links are unique links that allow you to track clicks, conversions, and sales.

When a customer clicks on your tracking link, the affiliate program records the click and associates it with your account.

You can also use this to see who else is linked to the affiliate network by exploring links to their root tracking domain.

How To Use Tracking Links To Find Affiliate Programs.

Use a tool, such as Ahrefs, to look into the domains linking to a specific affiliate program.

For example, if you wanted to see whose linking to CJ Affiliate (formerly Commission Junction) affiliate network for supplements;

1 – Type CJ Affiliate’s root tracking domain into Ahrefs (

Site Explorer > Backlinks

2 – Set the filters to:

  • Nofollow links

  • Ref page: Language: English

  • Backlink type: in content

  • Anchor with surrounding text: supplements

Tracking Links – Ahrefs

This shows you popular supplement programs on CJ Affiliate and the sites linking to them. So, you can find new affiliate program offers and see the types of content affiliate marketers are using to promote that product.

Below are some more of the best affiliate programs tracking domains so you can test which brands link to which programs:

My search term was “supplements”, just replace it with yours. πŸ˜‰

  • Easily find the best affiliate programs
  • Get a list of competitors’ affiliate programs to gain insight
  • Understand what content is being used to promote affiliate products
  • Save time by using tracking links to find new programs

6. Social Media Congregations.

One of the most awesome aspects of social media is that it connects individuals who are interested in similar things and groups them together. This is fantastic from a marketing perspective, and we can use it to find affiliate programs to join.

Facebook groups, social forums, and subreddits on the internet are excellent locations to look for businesses with affiliate programs if you’re an affiliate marketer.

How to use Social Media to find affiliate programs (Free).

Whatever your favorite social media platform is, search it for groups about affiliate marketing.

For example, there are many places online where affiliate marketers congregate to discuss programs and strategies. This Public group on Facebook discussing affiliate marketing is just one of them, with 200 thousand active users. There are many forums like this one that could help you find an amazing affiliate program.

Use Facebook Groups to find new affiliate marketing opportunities in your niche.
Facebook Groups

The same principle applies regardless of your platform preference. For example, on Reddit, the subreddit /r/affiliatemarketing has over 114,000 subscribers, and people post about various affiliate programs and strategies. An active community of people all interested in affiliate marketing. I a great place to find your next affiliate program to represent.

What should you know before signing up for an affiliate program?

When it comes to affiliate marketing, it’s important to do your research before signing up for a program. Here are a few things you should keep in mind:

1. Is the product right for your audience?

It’s important to find products that are a good fit for your audience. You also want to be sure that you’re promoting products that your audience will be interested in. If you promote a product that your audience isn’t interested in, they may not stick around long.

2. What is the merchants’ reputation?

Read reviews and compare them to other merchants. If you find that a merchant has a poor reputation, you may want to reconsider promoting their product. After all, it is your good name on the line.

3. What is the commission rate?

How much money you will earn per sale you make?

Generally, the higher the commission rate, the better. However, it’s important to find a balance between a high commission rate and a reasonable payout threshold.

4. What is the payment schedule?

How often will you get paid, and what is the threshold you need to pass before getting paid?

Be sure to find out what the payment schedule is. Some programs pay monthly, while others only pay out every few months.

5. What is the cookie duration?

The cookie duration is the amount of time that a customer is tracked after clicking your affiliate link before you are no longer credited with a sale.

Most affiliate programs have a cookie duration of 30 to 60 days.

However, be aware that some programs have a shorter cookie duration, so be sure to find out what it is before signing up.

6. What are the terms and conditions?

When considering signing up for a program, it’s important to read the terms and conditions. This will help you understand the rules of the program.

Reading through the terms and conditions can be tedious, but knowing what you’re getting into before signing up for an affiliate program is important. You also don’t want to get banned by the affiliate network for doing something that’s not permitted.

7. What is the approval process?

Most affiliate programs have an approval process, which includes submitting an application and being approved by the merchant.

Some programs require a certain amount of traffic or sales before you can be approved. So, be sure to determine the approval process before applying.

8. How will you be paid?

When you’re an affiliate marketer, one of the most important things to consider is how you will be paid. Most programs payout via PayPal, which is a convenient and easy-to-use payment method.

However, some programs pay by check or bank transfer. So, be sure to find out what the payment method is before signing up.

9. What is the earning potential (how profitable is this product)?

How much money can you make by promoting this product to your audience? You need to know if a product has enough potential before you even sign up. Do some research into what other affiliates are making by promoting the product.

Final Thoughts.

So there you have it! Six different ways to find new affiliate marketing opportunities.

Hopefully, this gave you some ideas and strategies you can implement immediately to increase your income.

How many new programs did you find? Let me know in the comments below – I’d love to hear about your successes.

If you need any help getting started, don’t hesitate to reach out – I’m always happy to help fellow bloggers grow their businesses.

And be sure to check out GetLasso, an amazing tool that makes finding and tracking affiliate links a breeze.

Thanks for reading, and good luck with your marketing efforts!


There are a few different ways to find programs to join. Here are a few methods:

  • 1. Google search.
  • 2. Affiliate networks.
  • 3. Merchant websites.
  • 4. Niche directories.

There are many high-paying programs. Some of the well-known ones are;

SEMRush, Siteground, Liquid Web, Bluehost, and Hostinger.

There are many great networks out there, but my favorite is Commission Junction. They have a huge selection of affiliate products, and the approval process is quick and easy. Plus, they offer great support and tools for affiliates.

An affiliate manager is someone who helps affiliates promote a product or service. They provide support and guidance and can help affiliates increase their earnings through effective marketing techniques. Affiliate managers are an important part of any successful affiliate program.

A recurring commission is paid to an affiliate for every sale they make, as long as the customer keeps paying a subscription. It’s a great choice for affiliates because it brings a steady income stream.

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