ConvertKit Review 2024: Price, Features, Pros & Cons

Email marketing can feel like a never-ending maze for creators and business owners. Finding the perfect user-friendly and affordable autoresponder can be a real challenge.

ConvertKit - The Creator Marketing Platform

Could ConverKit be the answer for those lost in the email marketing wilderness? Our ConvertKit review explores its pricing, basic features, and pros and cons so you can confidently decide if this email service provider is right for you.

ConverKit Overview

Our Take

Looking for a no-fuss email marketing tool that saves you time and boosts your earnings? Then ConvertKit is the answer to your lead-gen problems. ๐Ÿš€

0out of 5
Best ForEmail Automation
PriceFrom $0.00/month
DiscountSave 16% (monthly plan)
Top FeatureEmail Editor
*discount applies to a monthly plan
pricing icon


Free, Annual, and Monthly options.


It's a full-feature set for email marketing.


Email and community support - no telephone.

I partner with awesome companies to offer products that help our readers! Sometimes, they pay me a commission for the referral, but it won't cost you extra. For details, visit my disclosure page.

ConvertKit Review Takeaways

  • ConvertKit is designed by creators for creators.

  • It has marketing automation and digital sales capabilities.

  • Intuitive use with advanced tools comes standard.

  • Templates have design limitations, but the free plan is packed with value that's hard to beat.

What Is ConverKit?

What exactly is ConvertKit anyway? It was created by Nathan Barry in 2013, who had this vision to make life easier for bloggers and other content creators who wanted to sell their books and courses via email.

Aimed squarely at the creative go-getters, ConvertKit made a splash with its simplicity and advanced features without breaking the bank.

It was such a revelation that legendary affiliate marketer (and total legend ๐Ÿ™Œ) Pat Flynn decided to join forces in 2015, and the rest is history, as they say.

ConvertKit, what is it all about?

Picture this:

  • You're growing an email list, no sweat.

  • Your marketing's on autopilot.๐Ÿ‘จโ€โœˆ๏ธ

  • You have customizable forms that are professional-looking.

  • You're whipping up landing pages with a simple drag-and-drop editor.โœ๏ธ

  • Subscriber management? Check. โœ…

  • Direct selling of digital products? Double-check. โœ…โœ…

Guess what, that's ConvertKit! All wrapped up in one neat email marketing tool just for you.

Top ConvertKit Features

Features menu

Diving into ConvertKit's toolkit is like hitting the jackpot of email marketing tools. ConvertKit makes it as easy as 1-2-3 to grow your email list and engage with your customers.

Let's look at the top ConvertKit features for better email campaigns.

1. Automated Marketing Workflows

ConverKit Email Automation

Imagine emails sending themselves. That's right; set up your email sequences once and let ConvertKit manage them forever. You've got better things to do, like capturing that perfect sunset shot. ๐ŸŒ‡

2. Customizable Forms and Landing Pages

Forms and landing pages

Every business dreams of a fresh supply of new leads. The problem? Creating good landing pages and opt-in forms is expensive and complicated. But not anymore!

ConvertKit's landing page builder lets you do that with zero fuss. You can create unlimited forms and landing pages for free, so get busy building. ๐Ÿค‘

3. Selling Digital Products

Commerce feature lets you sell digital features

The Commerce feature lets creators easily experiment with making a living onlineโ€”no need for a separate eCommerce platform.

With ConvertKit, you can sell it straight to your audience with no middleman. Ebooks, courses, you name it. Set up shop with ConvertKit and ka-ching! ๐Ÿ’ฐ

4. Email Templates

beautiful convertkit email templates

One size doesn't fit all, especially with email marketing strategy. That's why ConvertKit has customizable email templates.

The intuitive editor is easy to use - no coding skills are needed. And they're responsive and look great on any device.

5. Smart Subscriber Segmentation

Get your emails to the right subscribers for better engagement and higher conversion rates. Filter your list into groups and send targeted emails to readers.

Keep your audience engaged with targeted emails that give them value. ConvertKit lets you segment like a pro. More relevance equals more opens, and more opens mean more success.

6. Integrations with Other Platforms

convertkit integrations

We all have our favorite tools and platforms for running our online business. ConvertKit integrates with hundreds of other platforms, allowing you to use your preferred tools.

Some popular integrations include Zapier, Shopify, Stripe, ClickFunnels, and Teachable. They're all invited to the party. Just plug and play and get back to building your business.

7. Visual Automation Builder

convertkit visual automations

This feature is how you map out your subscribers' journey. Simple, intuitive, and easy to use. There is a handy library of common Visual Automation strategies that you can customize to suit your email workflow.

These are just a few of my favorite features; there are plenty more for you to explore, and they're always working on improving the platform.

ConvertKit has been my go-to choice for years, and let me tell you, they genuinely care about this stuff! It's not just about sending pretty emails (although they do that too).

They're all about making your life easier and helping your business thrive.

ConvertKit Pricing

Let's keep it realโ€”free tools are usually a letdown. But ConvertKit is an exception to that rule!


To get you started


Up to 1,000 subscribers

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Sell digital products & subscriptions
  • Community support


To help you automate


Up to 300 subscribers

  • Live chat & email support
  • Recommendations
  • Free migration from another tool
  • Automated email sequences
  • Visual automation builders
  • Additional team member
  • Third-party integrations

Creator Pro

To help you grow


Up to 300 subscribers

  • Unlimited team members
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting


To get you started


Up to 1,000 subscribers

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Sell digital products & subscriptions
  • Community support


To help you automate


Up to 300 subscribers

  • Live chat & email support
  • Recommendations
  • Free migration from another tool
  • Automated email sequences
  • Visual automation builders
  • Additional team member
  • Third-party integrations

Creator Pro

To help you grow


Up to 300 subscribers

  • Unlimited team members
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

The Free Plan lets you build unlimited email forms and landing pages, and it's free for life or up to 1,000 subscribers.

It's an excellent way to dip your toes into email marketing with zero risk.

The Creator plan starts at $9 monthly for 300 subscribers, with an annual price tag of just $108.

Need the whole ConvertKit experience? Upgrade to the Pro plan.

The Creator Pro plan starts from $290 yearly ($25 monthly), giving you access to subscriber scoring, advanced reporting, a newsletter referral system, and more.

I wrote another blog post -- ConvertKit Pricing: Is It Still Worth The Money? It breaks down every aspect of their price plans.

Pros & Cons of ConvertKit

You'll love its user-friendly interface, powerful automation tools, and high deliverability rates. But, of course, there's always room for improvement.

ConvertKit Pros

  • Easy navigation and simplicity.
  • Strong email automation.
  • High deliverability rates.
  • Advanced subscriber segmentation.
  • Customizable email templates.
  • Insightful analytics for tracking engagement.
  • Free for life plan.
  • Price plans scale as you grow.
ConvertKit Cons
  • Email design options are a bit limited.
  • More frequent template additions would be nice.
  • No telephone support.

Benefits of Using ConvertKit

It's packed with features, but what's the point if they don't improve results or simplify your life? Here are a few advantages I've experienced:

  • Save time with an automated workflow.

  • Stay connected with your audience.

  • Customize emails for different groups.

  • Match your brand identity for easy recognition.

  • Boost productivity with quick templates.

  • Simplify email sequence setup.

  • Sync with your favorite tools for enhanced productivity.

  • Manage your subscriber list for precise targeting.

  • Deliver emails reliably, avoiding spam folders.

  • Improve open and click-through rates.

So, there are plenty of benefits, but what about affordability? How much does ConvertKit cost?

Getting Started with ConvertKit

We've discussed a lot of advanced features in this ConvertKit review, but what is it like to use? Let me show you how easy it is to start collecting email addresses, even if you've never done it before.

How To Create an Opt-In Form

Have you got a website and an audience? Awesome, let's hook it up with some ConvertKit opt-in forms.

1. Login to your ConvertKit account

2. Click Grow > Landing Pages & Forms

landing page and forms menu button

3. You are now on the Landing Page & Form Signups Dashboard

4. Click the 'Create New' button.

5. Choose 'Form' from the next page.

Pick form or landing page

6. Decide how you want the form to be displayed; you have four options:

Inline: A form that fits in your content.

Modal: Display a form that pops up based on timing.

Slide in: Show a form that slides up from the bottom-right or bottom-left of your site.

Sticky bar: Display a form that stays at the top or bottom of the page.

*I'm using an inline form for this example

7. You are now at the template library. Choose one.

Template library

8. Edit the template to match your brand and offer.

make the template look the way you want

9. Upload your download. Settings > Incentive > Download > Choose a file > Save.

Add your lead magnet to ConvertKit settings

10. Hit the Save button to update the draft or the Publish button to make it live.

11. You will see a pop-up with options to share with your audience. Pick the one that is right for you.

Your form links to embed in your website

And just like that, youโ€™ve got an opt-in form to gather leads, show off your offers, and boost sales.

How To Create a Landing Page

ConvertKit allows you to create unlimited pages using their landing page builder. It's pretty amazing when you consider that the usual landing page cost is between $75 to $3000 each!

Building a landing page in ConvertKit is easy. The first 5 steps are the same as above, except you will pick 'Landing Page' instead of 'Form' in step 5.

1. Choose your template.

Pick from a library of landing page templates. Preview to ensure you like it, and click 'Choose.'

ConvertKit landing page templates

2. Make it yours

Inject life into your page with your sales copy and business branding. Personalize the headline, add your offer and socials (Instagram, Facebook, Twitter(X), etc).

Customize your ConvertKit landing pages

3. Add an image

Use a scroll-stopping image to hook your visitors' attention. Upload your own, pick one you like from Unsplash, or upload one from your Instagram account.

4. Deliver your promise

Upload your lead magnet so ConvertKit can send it out when someone gives you their email address. Go to `Settings -> Incentive -> Download,` select your file, and hit save. It's that simple-- done โœ…

5. Go live

Press 'Publish,' and boomโ€”your landing page is ready to be found by your ideal customer. Share your link across social media platforms or embed it on your site.

Publish and share your landing page

It is that easy. Your new landing page is ready to rock and roll, waiting to reel in leads and expand your brand's digital footprint. ๐Ÿš€

ConvertKit vs The Competition: Does It Stack Up?

How does ConvertKit measure against Mailchimp, ActiveCampaign, and other ConvertKit alternatives? Let's cut to the chase so that you can decide for yourself.

Mailchimp vs. ConvertKit

Mailchimp vs ConvertKit

You've probably heard of Mailchimp, the heavyweight 'Champ' that's been around forever. Well, ConvertKit is the underdog that everyone loves with its no-nonsense approach.

It's like choosing between a Swiss Army Knife and a scalpel โ€“ Mailchimp has loads of tools that might take some getting used to, while ConvertKit gives you what you need without the steep learning curve.

ActiveCampaign vs. ConvertKit

Activecampaign versus ConvertKit

ActiveCampaign is the established pro, ideal for big businesses scaling at pace.

ConvertKit? It's the savvy choice for online entrepreneurs, making email marketing manageable and effective without the hefty bill at the end of every month.

GetResponse Vs. ConvertKit

GetResponse versus ConvertKit

GetResponse is the jack of all trades, being more of an All-In-One marketing platform than a stand-alone email marketing service.

ConvertKit, on the other hand, is all about serving creators who need a reliable email marketing tool. GetResponse also has a free plan and is one of the closer ConvertKit alternatives.

Is ConvertKit Right for You?

Are you looking for more leads, sales, or just better brand visibility? Then ConvertKit is for you!

ConvertKit is ideal for:

  • Bloggers & Content Creators: Grow your list and earn in your sleep.

  • Small Business Owners: Simplify your email marketing and manage subscribers like a pro.

  • Course Creators: Sell more with emails that hit right.

  • Digital Marketers: Launch products that resonate with your audience.

  • E-commerce Shops: Catch your customers' eyes at just the right time.

  • Podcasters & Personal Brands: Keep your followers in the loop and engaged.

If any of this sounds like you, then you'll love ConvertKit.

5 ConvertKit Pro Tips

I've been using this platform to manage my email strategy for a few years, and here's what I've found most helpful:

Master these five tips and watch your email marketing strategy skyrocket.

  1. Use Segmentation and Tagging: Nail your campaigns with intelligent segmentation. Personalize like a boss for emails that relate to your readers and make your readers feel like you know them.

  2. Take Advantage of Automation: Welcome new subscribers, nurture leads, or follow up on customer actions with automated email sequences.

  3. Map It Out Visually: The visual automation builder is your new best friend. It's a handy tool that helps you understand and manage your email sequencing more effectively.

  4. Go All In On Forms & Pages: You have unlimited landing pages and opt-in forms. Use them! Tweak and test until you have the perfect combination.

  5. Stats Are Where It's At: Keep tabs on your campaigns. Analyze open rates, click rates, and subscriber numbers to refine your strategy continuously.

What Other People Think of ConvertKit

I'm not the only person who thinks ConvertKit is doing a good job. According to the review platform GetApp, ConvertKit scores an impressive 4.7/5 from its users.

What are people saying about ConvertKit

ConvertKit Support

When things go wrong, or you need help using a specific feature, ConvertKit provides various support options to ensure you get the answers you need.

Their support emails are responded to promptly, and their knowledge base offers detailed solutions to common user problems.

Telephone support isn't available, which is typical in the SaaS market.

ConvertKit Team

Nathan Barry (Founder of ConvertKit): He has had previous careers in the creator market as a designer, author, and blogger. He was frustrated with the difficulty creators faced in marketing their products. So, he decided to solve the problem himself and created ConvertKit. Nathan loves playing soccer, woodworking, and keeping up with his three boys in his free time. ๐Ÿ™Œ

Say Hi to Nathan ๐Ÿ‘‰

Nathan Barry ConvertKit Founder

The Team: At ConvertKit, the team is spread across the globe (over 60 different cities). They work tirelessly with one mission: to help online creators make a living.

Say Hi ๐Ÿ‘‹ to the ConvertKit Team.

The team at ConvertKit

ConvertKit Review Wrap-Up

So there you have it: a complete and up-to-date ConvertKit review. Let's wrap this up - ConvertKit packs a punch with simplicity and power ๐Ÿ‘Š. It is a hassle-free email marketing tool that gets actual results.

I love a lot about it, from its intuitive email editor to the fact that I can sell digital products directly to my email list without needing other third-party tools.

Sure, there are a couple of things I wish they would improve. For example, it would be great if the templates were more flexible.

I'd love to be able to place elements on the page exactly where I want them without being limited by the basic email editor or landing page editor. I'm confident that this is an improvement that they're working on, so stay tuned!

So, why not give it a whirl? Try ConvertKit for free today and start turning those leads into customers. ๐ŸŽ‰

Frequently Asked Questions

Get answers to the most Frequently Asked Questions About ConvertKit.

ConvertKit is a good choice for creators, solopreneurs, and bloggers looking to monetize through email marketing campaigns due to its list growth feature and user-friendly dashboards. ConvertKit is designed with creators in mind, offering powerful yet user-friendly tools to help you grow your audience, nurture customer relationships, and sell your productsโ€”all without a steep learning curve.

ConvertKit stands out with features tailored to fit the specific needs of creators and online businesses. Enjoy easy segmentation of your subscriber list, seamless email automation that saves you time, customizable email templates for creating engaging content, and much more.

The ConvertKit creator network connects you with fellow creators who share insights, opportunities, and inspiration. Many creators have found it to be an invaluable resource for building their brands and tackling the unique challenges of online entrepreneurship.

Yes, ConvertKit offers a free plan that allows you to manage up to 1,000 subscribers, create unlimited landing pages, forms, and broadcasts, but you won't have access to automations or integrations.

ConvertKit is an email marketing software that helps creators grow their audience, automate their marketing, and easily sell digital products.

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