ConvertKit Review: The Ultimate Email Marketing Tool in 2024

Finding the right email marketing tool is like searching for a needle in a haystack– time-consuming and frustrating.

In this ConvertKit review, I will break down its pricing, features, pros, and cons so you can confidently decide if this email service provider is right for you.

ConvertKit Review Takeaways

• ConvertKit is designed by creators for creators.

• It has marketing automation and digital sales capabilities.

• Intuitive use with advanced tools comes standard.

• Templates have design limitations, but the free plan is packed with value that’s hard to beat.

What Is ConverKit?

What exactly is ConvertKit, anyway? It was created by Nathan Barry in 2013. Barry had the vision to make life easier for bloggers and other content creators who wanted to sell their books and courses via email.

Aimed squarely at the creative go-getters, ConvertKit made a splash with its simplicity and advanced features without breaking the bank.

It was such a revelation that legendary affiliate marketer (and total legend 🙌) Pat Flynn decided to join forces in 2015, and the rest is history, as they say.

Picture this:

• You’re growing an email list, no sweat.

• Your marketing’s on autopilot.👨‍✈️

• You have customizable forms that are professional-looking.

• You’re whipping up landing pages with a simple drag-and-drop editor.✍️

• Subscriber management? Check. ✅

• Direct selling of digital products? Double-check. ✅✅

Guess what, that’s ConvertKit! All wrapped up in one neat email marketing tool just for you.

ConvertKit Pricing

Let’s keep it real—free tools are usually a letdown. But ConvertKit is an exception to that rule!

The Free Plan lets you build unlimited email forms and landing pages. It’s free for life or up to 1,000 subscribers.

It’s an excellent way to dip your toes into email marketing with zero risk.

The Creator plan starts at $9 monthly for 300 subscribers, with an annual price tag of just $108.

Need the whole ConvertKit experience? Upgrade to the Pro plan.

The Creator Pro plan starts at $290 yearly ($25 monthly) and gives you access to subscriber scoring, advanced reporting, a newsletter referral system, and more.

Top ConvertKit Features

Diving into ConvertKit’s toolkit is like hitting the jackpot of email marketing tools. ConvertKit makes it as easy as 1-2-3 to grow your email list and engage with your customers.

Let’s look at the top ConvertKit features for better email campaigns.

1. Automated Marketing Workflows

Imagine emails sending themselves. That’s right; set up your email sequences once and let ConvertKit manage them forever. You’ve got better things to do, like capturing that perfect sunset shot. 🌇

2. Customizable Forms and Landing Pages

Every business dreams of a fresh supply of new leads. The problem? Creating good landing pages and opt-in forms is expensive and complicated. But not anymore!

ConvertKit’s landing page builder lets you do that with zero fuss. You can create unlimited forms and landing pages for free, so get busy building. 🤑

3. Selling Digital Products

The Commerce feature lets creators easily experiment with making a living online—there is no need for a separate eCommerce platform.

With ConvertKit, you can sell it straight to your audience with no middleman. Ebooks, courses, you name it. Set up shop with ConvertKit and ka-ching! 💰

4. Email Templates

One size doesn’t fit all, especially with an email marketing strategy. That’s why ConvertKit has customizable email templates.

The intuitive editor is easy to use – no coding skills are needed. And they’re responsive and look great on any device.

5. Smart Subscriber Segmentation

Get your emails to the right subscribers for better engagement and higher conversion rates. Filter your list into groups and send targeted emails to readers.

Keep your audience engaged with targeted emails that give them value. ConvertKit lets you segment like a pro. More relevance equals more opens, and more opens mean more success.

6. Integrations with Other Platforms

We all have our favorite tools and platforms for running our online business. ConvertKit integrates with hundreds of other platforms, allowing you to use your preferred tools.

Some popular integrations include Zapier, Shopify, Stripe, ClickFunnels, and Teachable. They’re all invited to the party. Just plug and play and get back to building your business.

7. Visual Automation Builder

This feature is how you map out your subscribers’ journey. Simple, intuitive, and easy to use. There is a handy library of common Visual Automation strategies that you can customize to suit your email workflow.

These are just a few of my favorite features; there are plenty more for you to explore, and they’re always working on improving the platform.

ConvertKit has been my go-to choice for years, and let me tell you, they genuinely care about this stuff! It’s not just about sending pretty emails (although they do that too).

They’re all about making your life easier and helping your business thrive.

Pros & Cons of ConvertKit

You’ll love its user-friendly interface, powerful automation tools, and high deliverability rates. But, of course, there’s always room for improvement.

Benefits of Using ConvertKit

It’s packed with features, but what’s the point if they don’t improve results or simplify your life? Here are a few advantages I’ve experienced:

• Save time with an automated workflow.

• Stay connected with your audience.

• Customize emails for different groups.

• Match your brand identity for easy recognition.

• Boost productivity with quick templates.

• Simplify email sequence setup.

• Sync with your favorite tools for enhanced productivity.

• Manage your subscriber list for precise targeting.

• Deliver emails reliably, avoiding spam folders.

• Improve open and click-through rates.

So, there are plenty of benefits, but what about affordability? How much does ConvertKit cost?

Getting Started with ConvertKit

We’ve discussed a lot of advanced features in this ConvertKit review, but what is it like to use? Let me show you how easy it is to start collecting email addresses, even if you’ve never done it before.

How To Create an Opt-In Form

Do you have a website and an audience? That’s awesome. Let’s connect it with some ConvertKit opt-in forms.

1. Login to your ConvertKit account

2. Click Grow > Landing Pages & Forms

3. You are now on the Landing Page & Form Signups Dashboard

4. Click the ‘Create New‘ button.

5. Choose ‘Form‘ from the next page.

6. Decide how you want the form to be displayed; you have four options:

Inline: A form that fits in your content.

Modal: Display a form that pops up based on timing.

Slide in: Show a form that slides up from the bottom-right or bottom-left of your site.

Sticky bar: Display a form that stays at the top or bottom of the page.

*I’m using an inline form for this example

7. You are now at the template library. Choose one.

8. Edit the template to match your brand and offer.

9. Upload your download. Settings > Incentive > Download > Choose a file > Save.

10. Hit the Save button to update the draft or the Publish button to make it live.

11. You will see a pop-up with options to share with your audience. Pick the one that is right for you.

And just like that, you’ve got an opt-in form to gather leads, show off your offers, and boost sales.

How To Create a Landing Page

ConvertKit allows you to create unlimited pages using its landing page builder. That’s amazing because a landing page typically costs between $75 and $3000 each!

Building a landing page in ConvertKit is easy. The first 5 steps are the same as above, except you will pick ‘Landing Page’ instead of ‘Form’ in step 5.

1. Choose your template.

Pick from a library of landing page templates. Preview to ensure you like it, and click ‘Choose.’

2. Make it yours

Inject life into your page with your sales copy and business branding. Personalize the headline, add your offer, and add your social media (Instagram, Facebook, Twitter(X), etc.).

3. Add an image

Use a scroll-stopping image to hook your visitors’ attention. Upload your own, pick one you like from Unsplash, or upload one from your Instagram account.

4. Deliver your promise

Upload your lead magnet so ConvertKit can send it out when someone gives you their email address. Go to `Settings -> Incentive -> Download,` select your file, and hit save. It’s that simple– done ✅

5. Go live

Press ‘Publish,’ and boom—your landing page is ready to be found by your ideal customer. Share your link across social media platforms or embed it on your site.

It is that easy. Your new landing page is ready to rock and roll, waiting to reel in leads and expand your brand’s digital footprint. 🚀

ConvertKit vs The Competition: Does It Stack Up?

How does ConvertKit measure against Mailchimp, ActiveCampaign, and other ConvertKit alternatives? Let’s cut to the chase so that you can decide for yourself.

Mailchimp vs. ConvertKit

You’ve probably heard of Mailchimp, the heavyweight ‘Champ’ that’s been around forever. Well, ConvertKit is the underdog that everyone loves with its no-nonsense approach.

It’s like choosing between a Swiss Army Knife and a scalpel – Mailchimp has loads of tools that might take some getting used to, while ConvertKit gives you what you need without the steep learning curve.

ActiveCampaign vs. ConvertKit

ActiveCampaign is the established pro, ideal for big businesses scaling at pace.

ConvertKit? It’s the savvy choice for online entrepreneurs, making email marketing manageable and effective without the hefty bill at the end of every month.

GetResponse Vs. ConvertKit

GetResponse is the jack of all trades, being more of an All-In-One marketing platform than a stand-alone email marketing service.

ConvertKit, on the other hand, is all about serving creators who need a reliable email marketing tool. GetResponse also has a free plan and is one of the closer ConvertKit alternatives.

Is ConvertKit Right for You?

Are you looking for more leads, sales, or just better brand visibility? Then ConvertKit is for you!

ConvertKit is ideal for:

• Bloggers & Content Creators: Grow your list and earn in your sleep.

• Small Business Owners: Simplify your email marketing and manage subscribers like a pro.

• Course Creators: Sell more with emails that hit right.

• Digital Marketers: Launch products that resonate with your audience.

• E-commerce Shops: Catch your customers’ eyes at just the right time.

• Podcasters & Personal Brands: Keep your followers in the loop and engaged.

If any of this sounds like you, then you’ll love ConvertKit.

5 ConvertKit Pro Tips

I’ve been using this platform to manage my email strategy for a few years, and here’s what I’ve found most helpful:

Master these five tips and watch your email marketing strategy skyrocket.

1. Use Segmentation and Tagging: Nail your campaigns with intelligent segmentation. Personalize like a boss for emails that relate to your readers and make your readers feel like you know them.

2. Take Advantage of Automation: Use automated email sequences to welcome new subscribers, nurture leads, or follow up on customer actions.

3. Map It Out Visually: The visual automation builder is your new best friend. It’s a handy tool that helps you understand and manage your email sequencing more effectively.

4. Go All In On Forms & Pages: You have unlimited landing pages and opt-in forms. Use them! Tweak and test until you have the perfect combination.

5. Stats Are Where It’s At: Monitor your campaigns. Analyze open rates, click rates, and subscriber numbers to continuously refine your strategy.

What Other People Think of ConvertKit

I’m not the only person who thinks ConvertKit is doing a good job. According to the review platform GetApp, ConvertKit scores an impressive 4.7/5 from its users.

ConvertKit Support

When things go wrong, or you need help using a specific feature, ConvertKit provides various support options to ensure you get the answers you need.

Their support emails are responded to promptly, and their knowledge base offers detailed solutions to common user problems.

Telephone support isn’t available, which is typical in the SaaS market.

ConvertKit Team

ConvertKit Review Wrap-Up

So there you have it: a complete and up-to-date ConvertKit review. Let’s wrap this up – ConvertKit packs a punch with simplicity and power 👊. It is a hassle-free email marketing tool that gets actual results.

I love it a lot, from its intuitive email editor to selling digital products directly to my email list without needing other third-party tools.

Sure, there are a couple of things I wish they would improve. For example, it would be great if the templates were more flexible.

I’d love to place elements on the page exactly where I want them without being limited by the basic email editor or landing page editor. I’m confident that this is an improvement that they’re working on, so stay tuned!

So, why not give it a whirl? Try ConvertKit for free today and start turning those leads into customers. 🎉

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