13 Best ConvertKit Alternatives for Email Marketing in 2024

ConvertKit is a top-notch email marketing software, but it’s not for everyone. Maybe you don’t like the user experience or need fewer features or a cheaper price plan. Luckily, as a creator or small business owner, there are several other email solutions for you to try. Here’s your cheat sheet for the best ConvertKit alternatives for this year.

GetResponse ConvertKit Alternative

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Why Look for ConvertKit Alternatives?

If you want to change your email marketing software, it might not be about the things you don’t like about ConvertKit. It is more likely about finding a marketing tool that fits your business perfectly.

Maybe you need a user interface that makes more sense because there is no one-size-fits-all solution to marketing automation.

The goal is to identify a tool that aligns perfectly with your email marketing strategy and has the features you need– at the price you’re willing to pay. Sounds easy. It will be after you’re done reading this. 😁

Email Usage Fact:

Global email users topped 4.26 billion in 2022 and is expected to reach 4.73 billion by 2026 (Statista, 2022) (Source: HubSpot)

Top ConvertKit Alternatives: Comparison Table

Use the comparison table to compare prices, features, and ratings, making choosing a ConvertKit alternative easier.

Product NamePricing FromBest FeatureFree Plan/Trial
ConvertKit$9/monthSubscriber scoringFree plan
Moosend$7/monthAdvanced list segmentationFree trial
Constant Contact$12/monthSocial media integration60-day free trial
Mailchimp$13/month Advanced analyticsFree plan
Brevo (Sendinblue)$25/monthCRM toolFree plan
Campaign Monitor$11/monthAI Writing toolFree plan
GetResponse$13/monthEmail testing capabilitiesFree plan
ActiveCampaign$9/monthAdvanced email automation14-day free trial
MailerLite$9/monthEmail open rate by locationFree plan
EngageBay$12.74/monthLead generation toolsYes
AWeber$12.50/monthTemplates and drag & drop builderFree plan
HubSpot$800/monthCRM integration with email marketingFree tools
Drip$39/monthE-commerce CRM14-day free trial
Top Choice
  • 5.0
  • Affordable email marketing suite for businesses big and small. Grow your audience, engage customers, & turn subscribers into paying customers.

  • $13/month
Alternative
  • 4.5
  • All-in-one email marketing tools to streamline your email marketing. Automate your workflow and nurture leads into loyal customers.

  • $12.50/month
Top Choice
5.0

Affordable email marketing suite for businesses big and small. Grow your audience, engage customers, & turn subscribers into paying customers.

$13/month
Alternative
4.5

All-in-one email marketing tools to streamline your email marketing. Automate your workflow and nurture leads into loyal customers.

$12.50/month
Lasso Brag

Top ConvertKit Alternatives

I’ve listed the best marketing platforms other than ConvertKit. They’re not in any order, but if you’re in a hurry, I recommend you check out GetResponse and AWeber.

Both are packed with email marketing features but designed for slightly different audiences.

#1. GetResponse

GetResponse Email Marketing Tools

Who wouldn’t want an email marketing system that’s easy to use and effective at converting leads into contacts? GetResponse is an all-in-one marketing platform that specializes in just that.

With features like email marketing, webinars, landing pages, and a CRM system, GetResponse has everything you need to build and maintain your marketing campaigns. It has a decent number of eye-catching templates and is affordable, making it a good ConvertKit alternative.

On top of that, it comes with a bunch of advanced features, such as e-commerce integration and AI recommendations, which can help you sell your products directly to your email subscribers.

Key Features:

  • Advanced automation based on user behavior.

  • Integrated landing pages, webinars, and conversion funnels.

  • Detailed analytics and A/B testing capabilities.

Pricing: You can pay monthly, annually, or biannually. Subscriptions start at $13/month for up to 1,000 subscribers, with the most popular Marketing Automation plan costing $41/mo (up to 1000 subscribers).

The GetResponse account is free for life, and you get a 30-day free trial of all features on every plan.

Best For: Marketers and businesses focusing on building an audience.

#2. AWeber

AWeber email autoresponder software

AWeber is all about simple email automation and providing a one-stop-shop for digital marketing. Its email autoresponder is a favorite among many marketers, and with AWeber’s excellent customer support, you won’t be scratching your head for answers for long.

Key Features:

  • Wide range of pre-designed email templates.

  • Autoresponder follow-up functionality.

  • Integrations with a variety of web services and tools.

Pricing: Free for up to 500 subscribers, no credit card needed; paid plans start at $12.50/mo. (annual payment), increasing with subscriber count and feature access.

Best For: Entrepreneurs and small businesses seeking a straightforward, reliable email marketing service with strong autoresponder capabilities.

#3. EngageBay

Engagebay one click email marketing platform

EngageBayis is an all-in-one marketing automation platform – email marketing, CRM, and service automation in one dashboard, with no need to juggle multiple services. Their intuitive email builder makes crafting professional email campaigns a breeze.

Key Features:

  • All-in-one email, CRM, and sales automation tools.

  • Visual drag-and-drop editor.

  • Powerful lead generation tools.

Pricing: Offers a free plan (up to 250 contacts); paid plans start at $12.74/month (Biennial payment), scaling from 500 contacts.

Best For: Startups and small businesses looking for an affordable, all-in-one solution for marketing, sales, and email automation.

#4. Mailchimp

mailchimp is a convertkit alternative

A lot of solopreneurs’ first experience with email automation is using MailChimp. It is a significant player in email marketing and offers a range of features such as pre-made email templates, website builders, and social media features – it’s a powerhouse. With its user-first approach and mouth-watering email forms it is a natural ConvertKit alternative.

Key Features:

  • Comprehensive campaign design tools.

  • There are lots of integration options.

  • Advanced analytics and segmentation capabilities.

Pricing: Offers a free plan (up to 1000 emails sent); the Essential plan starts at $13/month, scaling with features offered and subscriber count.

Best For: Businesses looking for an all-in-one marketing platform; however, stay away from it if you use affiliate marketing in your email campaigns.

#5. ActiveCampaign

ActiveCampaign - Marketing Sales and Ecommerce

When I first used ActiveCampaign, my first reaction was, ‘WOW, so this is how grown-ups do email marketing automation.’

Slick, professional, and a complete solution for anyone who needs a comprehensive email solution.

It’s more advanced than some autoresponders on this list and has marketing, sales, e-commerce, and transactional email features.

Key Features:

  • Eye-catching forms and landing pages.

  • Lead scoring and sales automation.

  • Excellent segmentation and personalization features.

Pricing: Email and marketing plans start at $49/month for up to 1000 subscribers. Additional CRM, sales, or transactional features can be added to your subscription cost.

Best For: Businesses seeking advanced automation capabilities and CRM functionalities to drive sales.

#6. Sendinblue (Brevo)

Brevo Marketing Tools

Brevo, formerly called Sendinblue, is an email marketing platform offering digital marketing software. It’s known for its chatbot integration and SMS marketing features, making it ideal for businesses exploring integrated campaign strategies.

Key Features:

  • Convert visitors instantly with Live Chat

  • Transactional emails and SMS marketing.

  • Create visually appealing emails.

Pricing: Brevo has separate subscriptions for Marketing, Conversations, Sales, and Transactional email. A free plan is available with 300 emails/day. Paid plans start at $25/month, with unlimited contacts.

Best For: E-commerce businesses and companies looking to combine email with SMS and live chat features for a comprehensive communication strategy.

#7. HubSpot

HubSpot CRM Marketing Software
HubSpot CRM Marketing Software

Another giant of the SaaS world, HubSpot, offers CRM, along with its email marketing tools, to streamline your entire marketing cycle.

Their all-in-one platform delivers not just email but content management and customer service.

Key Features:

  • Extensive marketing automation.

  • Content management system (CMS) for creating blog posts and landing pages.

  • Powerful analytics and reporting tools.

Pricing: You can access over 13 free tools by signing up for a Hubspot account. Their more comprehensive products start at $800/month(Marketing Professional plan) and can be as much as $5000/month for the entire Enterprise CRM Suite.

Best For: Medium to large businesses needing an integrated marketing, sales, and service management system in one platform.

#8. Campaign Monitor

Campaign Monitor Email Templates

Campaign Monitor is all about simple, visually appealing emails. It’s perfect for anyone who wants to create beautiful campaigns without much fuss.

One feature I appreciate is their visual email automation designer. It makes planning email automation so much easier and less confusing.

Key Features:

  • Beautifully designed email templates.

  • Easy-to-use drag-and-drop email builder.

  • AI Writer that makes writer’s block a thing of the past.

Pricing: Campaign Monitor offers a limited free plan (send up to 5 subscribers). However, the paid subscriptions are affordable. The Lite plan starts at $11/month for up to 500 subscribers and 2,500 sends per month, with prices increasing based on volume and features.

Best For: Businesses and agencies looking for a design-focused email marketing tool with powerful automation and personalization capabilities.

#9. Drip

Drip ECommerce Marketing Platform

Sluggish sales and abandoned carts are frustrating for online stores. Drip is an ECRM platform that helps grow your brand and revenue with personalized marketing. Perfect for e-commerce stores, it integrates with over 150 tools, including Shopify and WooCommerce.

Key Features:

  • E-commerce CRM features tailored for online businesses.

  • Sophisticated automation workflows and segmentation.

  • Integration with popular e-commerce platforms like Shopify and WooCommerce.

Pricing: Starts at $39/month for up to 2500 subscribers (unlimited email sends), with prices based on the number of subscribers and your volume of emails sent. Drip has a 14-day free trial (no CC required).

Best For: E-commerce businesses leveraging advanced segmentation and personalization to increase sales and customer loyalty.

#10. Constant Contact

Constant Contact Email Marketing Platform

If you want a user-friendly tool to launch email campaigns quickly and frequently, then Constant Contact might be just what you need.

Like many other SaaS tools, constant Contact has integrated artificial intelligence (AI) into its feature set. One of the most impressive AI-powered features allows you to turn your website into an email in three simple steps. Branding, logos, and messaging are in a few clicks, like magic!

Key Features:

  • Customizable email templates.

  • Social media integration.

  • A/B split testing to improve open rates.

Pricing: Lite plan starts at $12/month for one user seat, with the Standard and Premium plans being $35/mo. And $80/mo. Respectively.

Best For: Small businesses and solopreneurs seeking an easy-to-use platform with solid support and training material.

#11. Moosend

Moosend Email Tools for Business

Moosend is a user-friendly platform suitable for beginners that offers drag-and-drop email templates. It focuses on personalization features; all its templates are responsive for a great mobile experience. Email marketing AI features make it easier to write engaging email copy quickly and maximize your results with as little effort as possible.

Key Features:

  • User-friendly drag-and-drop email editor.

  • Advanced list segmentation.

  • Generative AI landing pages, forms, and email copy.

Pricing: Paid plans start at $7/month and increase based on your subscriber list numbers. You can try all Moosend features for free for 30 days.

Best For: Small to medium-sized businesses and marketers needing affordable email autoresponder.

#12. Sendpulse

Sendpulse automation CRM tools

Keeping a steady conversation with your customers helps them trust you more and stay loyal in the long run. Sendpulse helps you to build trust with your target audience by delivering personalized email messages that cater to their needs. With Sendpulse, you can boost your sales, be more efficient, and have happier customers.

Key Features:

  • Multi-channel email marketing platform offering email, SMS, and web push notifications.

  • AI-driven personalization and automation.

  • Simple drag-and-drop email editor.

Pricing: Choose between a monthly or annual subscription or a PAYG plan. The Standard email plan is just $6.40/month (billed annually) and is ideal for beginners.

If you have fewer than 500 subscribers, you can use the Free plan (up to 15000 emails per month).

Best For: Small to medium-sized businesses seeking to engage their audience across multiple channels from a single platform.

#13. MailerLite

mailerlite email campaigns software

Want advanced email marketing solutions without breaking the bank? MailerLite is a great email and content-creation tool that offers excellent value for money. With MailerLite, you can easily create newsletters, email automation, landing pages, websites, and more. It’s affordable and provides 24/7 support to ensure a trouble-free experience.

Key Features:

  • Create professional emails with three intuitive email editors.

  • Advanced segmentation, automation, and A/B testing.

  • E-commerce integrations like Shopify make it easy to monetize your audience.

Pricing: Free for up to 1,000 subscribers and 12,000 emails per month; paid plans offer unlimited emails and additional features for $9/month (annual billing).

Best For: Bloggers, startups, and small businesses prioritizing ease of use and affordability without sacrificing powerful email marketing features.

How to Switch ConvertKit Alternatives

Switching platforms might sound scary– what if something goes wrong? Believe me, I understand. You have put a lot of work into building your email list so it is only natural to be nervous about making changes.

The good news is, that many email providers help you migrate your list and set up the initial campaigns. It’s a great service, so always look for a company that is going to help you switch– preferably for free. 🤑

How to Choose an Email Marketing Platform

How to Choose an Email Marketing Platform
How to Choose an Email Marketing Platform

Choosing the right email marketing tool involves more than a cursory glance at feature lists. Here are the pivotal factors to weigh:

  • Ease of Use: The platform should let you craft, execute, and analyze campaigns without a steep learning curve.

  • Automation and Integration: Look for automation capabilities and integration with your existing tech stack.

  • Deliverability and Analytics: High deliverability rates and insightful analytics are crucial for optimizing your email campaigns.

  • Pricing and Scalability: Consider current and future costs as your subscriber list and marketing needs grow.

  • Customer Support: Accessible and knowledgeable customer support can significantly ease the platform adoption.

What is ConvertKit?

ConvertKit is an email marketing software designed for content creators and small businesses. It’s known for its simplicity, user-friendly interface, and automation.

Over the years, it has grown from an email tool to an all-in-one marketing automation tool, with features like email broadcasts, newsletters, landing pages, and easy ways to sell digital products to your email list.

I’ve written an in-depth explanation of ConvertKit pricing, which you will find helpful if you choose which email autoresponder software you want to use.

Frequently Asked Questions

Get answers to a list of the most Frequently Asked Questions.

Moosend and GetResponse are known for cost-effective email marketing with robust features at a lower price. As your needs expand, free basic plans with services and affordable premium options are available.

Yes, there are free email tools available. Platforms like ConvertKit, GetResponse, and Moosend offer free plans with limitations on the number of subscribers or emails sent monthly. ConvertKit’s free plan includes an unlimited landing page builder and unlimited email forms.

ClickFunnels creates marketing funnels to guide visitors toward conversions like purchases or webinar sign-ups. It covers sales funnels, landing pages, and payments. ConvertKit, on the other hand, is mainly for email marketing, aiding in lead capture and nurturing through email campaigns and automation. Though used together for better marketing and sales, they serve distinct purposes.

ConvertKit is highly respected by bloggers, content creators, and small businesses and is known for its user-friendly design, robust automation, and audience growth focus. Features include customizable forms, landing pages, and segmentation, ideal for enhancing email marketing efforts.

Platforms similar to ConvertKit include GetResponse, AWeber, and Mailchimp. They offer email marketing, automation, and segmentation to businesses looking to maximize their email campaigns.

ConvertKit, an ESP, focuses on email marketing for creators and small businesses. Users can create/send campaigns, automate sequences, manage subscribers, and analyze performance. It equips you to build audience relationships through effective email communication.

Conclusion

ConvertKit is excellent at email marketing campaigns and is popular among bloggers, creators, and small businesses for its simplicity. But every business is unique, and you might need something ConvertKit doesn’t offer.

We’ve discussed the best ConvertKit alternatives to help you find your best fit.

Choose an email tool that matches your email marketing strategy. Make a list of the features essential to your marketing campaigns, such as SMS marketing, affordability, or automated workflows.

Evaluate the options against your list of needs to help you shortlist the marketing automation platform you could switch to.

Finally, if they offer a free plan or a trial period, lean into that so you can test their platform before committing to a new email platform.

Enjoy exploring these tools, and I hope this helped.

Have you tried any ConvertKit alternatives? Please share your experiences on our Twitter (X) profile to help others decide which is best. Subscribe to our newsletter for the latest tips on email marketing.

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