Are you feeling stuck trying to boost your Google rankings? Skyrocket your search ranking and get more organic traffic using these content marketing tips.
In this blog post you will learn the fundamentals of content marketing and practical tips to improve your organic search ranking using content marketing strategy.
Lets get straight to it…
Content marketing generates three times more leads than outbound marketing.Source: Content Marketing Institute
What is Content Marketing?
If you are new to this, you might wonder, ‘What on earth is content marketing?‘ Well, let me explain.
Content marketing is creating and sharing valuable, topical content to engage your audience.
Through online material like videos, blogs, and social media posts, it involves storytelling, education, and empowering readers.
The goal is to build trust, loyalty, and visibility on search engines, not to be pushy salespeople.
Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.Source: David Beebe
Ready to dive deep into content marketing and unlock its potential for your website? Let’s get started!
Five Pillars of a Content Marketing Strategy
In the last year alone, we’ve churned out a staggering 50k+ words each month! And boy, we have learned something about crafting an unbeatable content strategy.
Creating awareness content is super important to catch the attention of your target audience. It introduces potential customers to your products, shows off your expertise, and builds relationships with prospective customers.
Instead of just selling products, address your audience’s needs and provide valuable info. The goal is to inform, educate, and engage so they’ll keep coming back to your website.
Examples: SEO-optimized blog posts, engaging social media posts, infographics, eBooks, and podcasts.
Thought Leadership Content
Thought leadership content is about showing that your brand is an authority in your field. It highlights your unique perspective and expertise on industry topics that matter.
This signals to Google that your content is valuable. Remember, great content is king. Focus on quality and delivering value to improve search rankings.
Examples: Webinars, Podcasts, Case Studies, Opinion Pieces, and Speaking Engagements.
Sales Centric Content
Unlike other types of content, sales-centric content is about directly promoting your product or service. The main goal here isn’t just to inform and make a sale!
So, make sure to showcase the benefits and features of your product, demonstrate its value, and answer any concerns they might have.
And hey, remember to strike a balance between providing value and promoting your product to avoid sounding too salesy.
Examples: Product Reviews, Promotional Emails, Sales Funnels, and Ad Copy.
Cultural content offers a glimpse behind the scenes, showcasing your brand’s values and work environment. It adds a human touch, making your brand relatable and trustworthy and strengthening bonds with your audience.
People love to buy from, work for, and be associated with brands they feel connected to.
Examples: Stories about your employees, behind-the-scenes tours, company events, milestones, and even your company’s social responsibility initiatives.
Pillar content, or cornerstone content, is a big and informative article on a specific topic or theme, like this guide we created about how to build a sales funnel.
It gives your content plan a focal point, like a ‘pillar’ around which other, more niche content (clusters) is created.
Pillar content boosts your Google search rank by creating a web of subject-relevant topics that help you rank for more high-difficulty keywords.
Examples: ultimate guides, courses, or a series of how-to articles.
8 Fundamental Content Marketing Tips
Want to create engaging content and get Google’s attention? Use these content marketing tips for every new piece you write.
1. High-Quality Content
Of all content marketing tips, this one might be the most important! Always aim to deliver the best quality article you possibly can.
High-quality content is original, well-researched, and filled with fresh information. It offers a new perspective and is worth sharing.
Consistency and relevance are important, too. Your content should match your target audience’s needs and meet their search intent.
High-quality content is one of the most important factors for improving Google rankings.Source: Monster Insights
To rank higher in Google, focus on creating high-quality content. Because when your audience loves your content, Google will too.
2. Keyword Optimization
Here’s another content marketing tip: focus on SEO and keyword usage. Keyword optimization is using the right words on your website to help it appear on Google.
Imagine you’re looking for a pizza place. You’d type “pizza” into Google, right? That “pizza” word is a keyword.
For a website that offers a paint calculator plugin, you want to use keywords related to paint and calculations, such as “paint calculator” or “paint measurement tools.”
Keyword optimization is not cramming content with keywords (keyword stuffing). Instead, try to include them naturally in titles, meta descriptions, headings, and body content where they fit.
Google values quality and relevance, so your keywords should fit naturally into high-quality content that provides value to your audience.
Keyword optimization means using the right words in the right places. Keep it balanced and focus on making content helpful and clear.
3. Long-Tail Keywords
Let’s talk about keywords again. They’re vital, but not all keywords are created equal.
Long-tail keywords are more specific phrases, while regular keywords are short, one-word terms.
For example, searching for ‘bike’ will get results on various bike topics. But if you search for ‘best mountain bike for men’, you’ll find articles specifically about the best mountain bikes for men, matching your search intent.
That’s the power of long-tail keywords in your posts. They can help you rank for more than just ‘bike’, which means more traffic. Pretty cool, right?
People use long-tail keywords when they want something specific. Using them on your website can be beneficial because there’s less competition, making it easier to show up on Google.
You can use keyword research tools like Keyword Insights to find the best long-tail keywords. It helps you discover keywords with a lot of traffic and low competition for the term you wanna rank for. Pretty neat, right?
So, by using super-specific long-tail keywords, you can attract the right visitors to your website and beat out competitor sites that might be stronger than yours.
4. Fresh and Updated Content
Want your website to get noticed by Google and other search engines? Keep your blog updated regularly!
It’s like tending to a garden – without new content, your site looks dull. Think of adding new articles, videos, or pictures as planting fresh flowers in your online garden.
And don’t forget to update the old stuff too. By fixing mistakes and adding new information, you signal to search engines that your site is active and relevant. This can improve indexing and boost your website’s authority in your niche.
Updating with the latest info, stats, or trends shows Google that you’re an authority in your field, which boosts your search rank and builds trust with your audience.
In short, regularly updating your blog posts is a practical and effective content marketing tip to improve your Google search rank and establish your brand authority.
5. Backlinks and Authority
The following content marketing tip is about building authority and gaining Google’s trust with backlinks.
Backlinks are like recommendations from other websites. When a website links to yours, it’s like saying, “Hey, check out this site!” It’s like a popularity vote. The more websites link to yours, the more popular your site becomes.
Authority is like trust. When trustworthy websites link to yours, your website gains authority. It’s like being endorsed by experts. This is important because search engines like Google trust authoritative websites.
If your site has many backlinks from trusted sources, Google may see it as reliable and rank it higher in search results.
Just be careful! Bad or spammy backlinks can harm your site’s reputation. So, focus on getting good-quality backlinks from respected websites in your field.
6. User Experience
User experience is all about how you feel when visiting a website. It’s like going to a restaurant – if it’s clean, easy to navigate, and the food is delicious, you have a great experience.
A good website user experience is easy to use, with quick-loading pages and a nice design. It allows you to find what you want without confusion. In contrast, a bad user experience is characterized by difficult navigation, slow page loading, and a messy appearance.
Optimizing your website’s loading speed can positively affect its ranking on Google.Source: Search Engine Journal
Search engines like Google want to show websites with a good user experience. If your site is user-friendly, it can help it rank better in search results.
7. Social Signals
Encourage your audience to share your content if they find it helpful.
Imagine you post something cool on your social media account, and your friends like it, share it, or comment on it. That’s a social signal. It’s like saying, “Hey, this is interesting!”
Now, for websites, when people share your articles, videos, or blog posts on social media platforms like Facebook, Twitter, or Instagram, it creates social signals. It shows that people find your stuff worth talking about.
Why are social signals necessary? Well, search engines like Google pay attention to them. When they see lots of people sharing and talking about your content, it can be a sign that your content is helpful and relevant.
8. User Intent
The final content marketing tip is understanding and delivering what your audience wants.
When people search, they have different intentions – some want information, like pizza recipes, while others want to order online. Understanding user intent helps you create content that meets their needs.
For instance, a mountain bike website should provide informative articles like “How to Change a Mountain Bike Tire” and transactional content like “Top 5 Electric Mountain Bikes You Can Buy Right Now.” This way, you cater to different user intents.
Search engines like Google prioritize results that align with user intent, improving your website’s ranking.
This blog post covers essential content marketing tips to help bloggers and writers improve their Google search rank.
We discussed using long-tail keywords to attract visitors and reduce competition. Keeping your content fresh enhances your site’s relevance, and gaining trustworthy backlinks builds your site’s authority.
Create easy-to-navigate, quick-loading websites for a better user experience. Sharing your content on social media boosts its relevance to Google. Finally, understanding user intent helps you deliver content that meets your audience’s needs.
The bottom line? Content marketing is your key to climbing the Google search rank ladder, and it’s about creating content that’s valuable to your audience.
Keep creating great content, use the right keywords, and pay attention to what people want. These content marketing tips can be your secret weapon to rank at the top of Google search results.