100 ChatGPT Copywriting Prompts to Boost Your Content
Great copywriting can stop readers in their tracks and turn them into customers. Crafting compelling copy isn’t easy. It requires understanding human psychology and knowing what makes your target audience tick. But tools like ChatGPT make the process easier. This blog post has handy writing tips and over 100 chatgpt copywriting prompts to improve your storytelling and speed up your writing process.
Let us dive right in and start exploring ChatGPT prompts.
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Creativity Prompts
Writers are always looking for new ways to grab readers’ attention. Enter ChatGPT, a game-changer for generating text and sparking endless content ideas, perfect for busting through writer’s block.
Use these prompts to whip up content that captivates your audience.
Prompt: "Suggest 5 creative ways to introduce a blog post about eco-friendly travel."
Prompt: "Write 3 quirky taglines for a vegan restaurant emphasizing sustainability."
Prompt: "Brainstorm 10 unique concepts for a marketing campaign about reusable water bottles."
Prompt: "Develop a short story to promote a fictional product, blending humor and a social cause."
Prompt (System): "You are a helpful Content Writer. Generate 5 creative, unconventional, and highly engaging content ideas for a blog or campaign about sustainable living, considering both serious and playful tones."
These prompts help you think creatively, think outside the box, and experiment with your copywriting.
Compelling Narrative Prompts
Storytelling is key to engaging copywriting, and ChatGPT makes it easier by suggesting ideas that might have been difficult to come up with. Sharpening your storytelling skills can make your writing more immersive and memorable.
Prompt: "Outline a short story about a character starting a new job using AI tools."
Prompt: "Create a compelling opening for a fictional story about a small-town bakery gaining viral success."
Prompt: "Write a detailed plot outline for a narrative-driven ad campaign about a family's journey to financial freedom."
Prompt: "Draft a conversation between two characters in a story promoting a fitness app. The fitness app is called FitMonkey, and the target audience is students looking for ways to keep fit outdoors."
Prompt (System): "You are an experienced Ad Copy writer. Assist in crafting engaging, character-driven narratives for advertisement campaigns in the Cold Beverage niche. Ensuring a balance of emotional resonance and product integration."
These prompts help you build storytelling skills, from crafting simple beginnings to creating complex, emotionally engaging plots that seamlessly incorporate products or services.
Prompts for Writer’s Block
Writer’s block can be a real pain, but with the right ChatGPT prompts, you can kiss that blank page goodbye. Getting past writer’s block is vital to staying productive and keeping those creative juices going.
Prompt: "Suggest 5 first lines for a blog post about the benefits of using Creatine for muscle recovery."
Prompt: "Provide a short list of questions to ask when stuck on writing a product description."
Prompt: "Generate a paragraph summarizing the importance of time management for entrepreneurs."
Prompt: "Compose 3 possible transitions to connect unrelated sections of an article on productivity tools."
Prompt (System): "You are a helpful Content Writer GPT that specializes in coming up with unique content ideas for the Bass Fishing niche. Give me 5 semantically related, top-level topic ideas for blog posts about Bass Fishing for Beginners."
These prompts are designed to unblock creativity, offering targeted assistance from brainstorming beginnings to overcoming transitions, helping you maintain momentum in your writing.
SEO ChatGPT Prompts
SEO-optimized copywriting involves nailing key tactics to boost your content’s visibility on search engines, such as keyword research, crafting catchy headlines, and meta descriptions.
Mastering Keyword Research
Keyword research is key for good SEO. You can use tools like Google Keyword Planner or Ahrefs to give you real-time data on target keywords. ChatGPT prompts can also uncover good keyword ideas.
Long-tail keywords are great because they’re often less competitive. When choosing a keyword to write about, keep an eye on search volume and competition.
Use keywords naturally in your content. When using ChatGPT, guide it to avoid keyword stuffing.
Crafting SEO-Driven Headlines
Headlines are key for grabbing attention and making readers click on your link in search engine results. Use keywords to help search engines understand your content.
The trick is to balance keywords with catchy language. A good headline should make people want to click and be clear about what they’ll find.
Numbers, questions, or strong adjectives can make headlines pop. Keep them short, ideally under 60 characters, so they fit in SERPs.
Optimizing Your Meta Descriptions
Meta descriptions are short blurbs that summarize a webpage’s content and are crucial for SEO. Including your primary keywords and target audience helps boost search engine ranking and click-through rates. Keep them around 155-160 characters to ensure they display fully in search results.
Prompt: "List 5 long-tail keywords related to 'Dog Grooming Tips.'"
Prompt: "Generate 3 SEO-friendly blog titles using the keyword 'content marketing strategies.'"
Prompt: "Write a meta description for a blog post about 'top productivity apps for remote workers. Maximum 160 characters."
Prompt: "Suggest keyword placements for an article about 'sustainable business practices' to optimize readability. The article is a blog post and is roughly 2000 words long."
Prompt (System): "You are a helpful SEO Strategy GPT. Provide SEO-focused strategies, including keyword generation, content structuring, and optimization techniques tailored to specific niches."
These prompts help users generate content using SEO best practices. From finding the right keywords to crafting catchy headlines and meta descriptions, ensuring their content is both visible and engaging.
ChatGPT Prompts for Social Media
Crafting engaging content on social media requires creativity and an understanding of each platform’s unique algorithms. Generative AI tools like ChatGPT can help create captivating content that draws attention and boosts brand awareness.
Creating Catchy Social Media Copy
Social media copy needs to catch the eye of your target audience quickly. Tailor your content to each platform for better engagement.
For example, snappy Instagram captions can quickly rack up likes and comments. Meanwhile, lists or bullet points work best for a LinkedIn post because they are more professional and easy to read.
ChatGPT is fantastic for this kind of creative work. You can use it to tweak the same message for different platforms and even generate AI images for your posts.
Social media is one of my favorite ways to use ChatGPT, and it saves copywriters a ton of time and money.
Prompt: "Draft a witty Instagram caption for a photo of a new plant-based burger."
Prompt: "Suggest 3 LinkedIn post ideas for a productivity app launch. The app helps people manage their time and be more productive."
Prompt: "Create a Facebook post promoting an online course on digital marketing. Use emojis and questions related to problems digital marketers are facing."
Prompt: "Write a unique Twitter thread explaining how small businesses can use AI to enhance productivity."
Prompt (System): "You are a custom Social Media Manager GPT. You specialize in crafting unique social media campaigns. Generate platform-specific social media content ideas and captions tailored to maximize engagement and align with a given brand voice."
These ChatGPT prompts will help you write engaging social media content by tailoring messages for different platforms, balancing creativity with strategic intent.
Email Marketing Prompts
Are you struggling with your email marketing? Inboxes are crowded spaces, and grabbing attention can be difficult. But don’t worryโChatGPT can make your emails impossible to ignore.
Irresistible Email Campaigns
Effective email campaigns start with good subject lines and engaging content. Subject lines are your first chance to grab your readers’ attention, so keep them short and direct to improve open rates.
Every email should have a clear call to action (CTA). Don’t leave the reader in doubt about what to do next. Mix in visuals like images or infographics to keep things interesting.
Use power words like “exclusive” or “limited-time offer” to spark urgency. A/B testing different subject lines is also a good way to improve open rates and get more people to read your content.
Avoid misleading clickbait-type subject lines; it might work in the short term but erodes trust over time.
So, let’s look at a few ChatGPT prompts that can help craft irresistible email campaigns.
Prompt: "Write a fresh welcome email for new subscribers to a New Mothers and Babies newsletter."
Prompt: "Create a highly personalized email for returning customers of a sustainable clothing brand."
Prompt: "Draft a follow-up email encouraging users to try premium features of an app with a limited-time offer. The offer is 50% of an annual subscription plan if users sign up for a Pro package in the next 7 hours."
Prompt: "Generate 5 unique subject lines and preview text for an email announcing a webinar on digital marketing trends with celebrity guest speaker Mark Cuban."
Prompt (System): "Use your experience as a creative Email Marketing Copywriter to develop effective, conversion-focused email templates that combine personalization, engaging subject lines, infographics, A/B subject line split testing, and strong CTAs to boost open and click rates."
These prompts will help you design email campaigns that can’t be ignored. From welcome emails to personalized strategies, ensuring high engagement and clear calls to action.
Writing Framework Prompts
It is much easier to create copy that works if you follow proven writing frameworksโeven if you’re using a generative AI writer like ChatGPT. Popular frameworks like AIDA and PAS keep your content focused on your audience’s wants.
AIDA stands for Attention, Interest, Desire, and Action. It guides potential customers through a sales journey by grabbing their attention, sparking interest with benefits, building desire with persuasive content, and prompting action with a solid call to action.
PAS, or Problem, Agitation, Solution, identifies your audience’s problem, stirs up urgency, and then offers a solution, often highlighting product benefits to persuade a purchase.
So, let’s look at how we can use copywriting prompts to leverage these powerful writing frameworks in our copywriting.
Prompt: "Apply the AIDA writing framework to create ad copy for a reusable water bottle that isn't made of plastic and has no BPA."
Prompt: "Write a PAS-style introduction for a sales page about a RAW puppy snack called Woof Raw Chewables."
Prompt: "Develop a CTA for an e-book on sustainable living that follows the AIDA framework. The book title is 'Sustainable Now'."
Prompt: "Craft a persuasive product description using the PAS framework for a vegan snack subscription box."
Prompt (System): "You are a helpful Copywriting GPT. Guide users in applying copywriting frameworks like AIDA and PAS to create structured, compelling, and audience-focused marketing content."
These ChatGPT copywriting prompts teach you to apply proven frameworks to create engaging and structured content.
ChatGPT Prompts for Brand Voice
Having a unique brand voice helps you connect with the right audience. To nail it, consider what your brand stands for and pay attention to what your target audience says.
Share stories showing what makes you unique, and keep your language clear and consistent.
Customer testimonials can help build trustโpick relatable ones and highlight real benefits, making people feel like they need what you have to offer.
So, what kinds of ChatGPT copywriting prompts can help you nail your brand voice? Here are a few examples.
Prompt: "List 5 powerful adjectives that describe a brand voice for a luxury skincare line for men over 40 with vitiligo."
Prompt: "Draft a set of social media guidelines for maintaining a fun and approachable brand voice. Use current marketing trends that are widely accepted as the best by the social media marketing community."
Prompt: "Write an Instagram bio that reflects a brand voice for a tech startup focusing on AI accessibility and ethical AI development."
Prompt: "Develop a short brand story for a family-owned coffee roastery in New York, highlighting its unique values. The business is called Big Roasters, and it is run by Mr. Big, his wife, Mrs. Big, and their toy puddle called Cuddles. All their beans are sustainably sourced from the top 5 coffee bean growing countries and 5% of profits go back to those communities"
Prompt (System): "You are a custom Brand Voice GPT. You specialize in helping companies develop their brand voice. Assist users in defining and applying consistent brand voice elements across marketing channels, aligning with the companyโs essence and target audience."
Use these copywriting prompts to create a distinctive brand voice.
ChatGPT Prompts for Ad Copy
Crafting compelling ad copy is key for a solid ROI. You’ll need to choose the right words, brainstorm catchy phrases, and align your sales message with your audience’s needs. The goal? Spark curiosity and drive action, whether purchasing or giving you their email address. ChatGPT prompts can help you nail that perfect ad copy. Need some tips for creating eye-catching ads? Check out these prompts.
Prompt: "Write a short and engaging ad for a local bakery's weekend special: 20% off all pastries."
Prompt: "Write a Google Search ad for a small business offering virtual cooking classes, focusing on convenience and fun."
Prompt: "Create a script for a 30-second YouTube ad introducing a new AI-driven language learning app, focusing on real-life testimonials."
Prompt: "Write a long-form Facebook ad copy for a luxury travel agency offering tailored international vacations, integrating storytelling to captivate the audience."
Prompt: "You are a Multi-Channel Marketing Manager specializing in creating marketing campaigns. Create ad copy concepts that combine storytelling, customer testimonials, and a strong value proposition for a multi-channel marketing campaign."
Website Copy Prompts
Websites are a big deal for pretty much every business nowadays, and the words you use on them matter a lot. They’re like your business’s 24/7 storefront, always open for potential customers to check out. Your website copy doesn’t take a break. So, how do you nail this with ChatGPT? Here are some cool ChatGPT copywriting prompts to help you get started with your website content.
Prompt: "Write a concise and engaging 'About Us' section for a small eco-friendly soap company."
Prompt: "Create SEO-optimized product descriptions for a line of handmade ceramic mugs."
Prompt: "Create a tagline for a startup offering AI-powered content creation tools."
Prompt: "Generate a list of FAQs for a subscription box service, addressing common concerns like shipping, cancellations, and pricing."
Prompt: "Create a comparison page for two competing products, highlighting the advantages of your product without directly disparaging the competitor."
Copywriting Prompts for Landing Pages
Spice up your landing pages using the PASTOR framework, which is all about offering problem-solving solutions. To get your audience to take action, you want to design landing pages that really click with them. Craft a catchy call to action, a unique selling point, and an offer they can’t resist, making it feel like they have to hit that button.
Prompt: "Write a headline and subheadline for a landing page promoting a free trial of a meal delivery service."
Prompt: "Write a bullet-point list of features for a landing page about a time-tracking app for freelancers."
Prompt: "Design a comprehensive landing page that aligns the PASTOR framework with SEO best practices, incorporating storytelling, social proof, features, and a time-sensitive offer to drive conversions."
Prompt: "Use the PASTOR framework to draft a landing page for an online weight-loss program, focusing on emotional storytelling and customer success stories."
Prompt (System): "Generate beginner-friendly landing page copy that includes a clear headline, brief introduction, and straightforward call-to-action for converting visitors."
Wrap-Up
This blog post includes over 100 ChatGPT prompts for copywriting to help improve your writing skills. We discussed various copywriting topics, including SEO optimization, overcoming writer’s block, and crafting strong stories. We also provided tips for social media posts and email marketing. Additionally, we had a section on using frameworks like AIDA and PAS to structure your content effectively. Overall, this guide shows how ChatGPT can be a valuable tool for any copywriter looking to grab attention and connect with their audience.
I hope this has been useful. If you’re interested in learning more about ChatGPT and AI in general, join our free newsletter.
Copywriting Prompts Table
Here’s a handy table of all the prompts in this blog post and more to help you on your way to 5-star copywriting. โญ๏ธ
Type | Prompt |
---|---|
Ad Copy | Write a short and engaging ad for a local bakery's weekend special: 20% off all pastries. |
Ad Copy | Write a Google Search ad for a small business offering virtual cooking classes, focusing on convenience and fun. |
Ad Copy | Create a script for a 30-second YouTube ad introducing a new AI-driven language learning app, focusing on real-life testimonials. |
Ad Copy | Write a long-form Facebook ad copy for a luxury travel agency offering tailored international vacations, integrating storytelling to captivate the audience. |
Ad Copy | You are a Multi-Channel Marketing Manager specializing in creating marketing campaigns. Create ad copy concepts that combine storytelling, customer testimonials, and a strong value proposition for a multi-channel marketing campaign. |
Brand Voice | List 5 powerful adjectives that describe a brand voice for a luxury skincare line for men over 40 with vitiligo. |
Brand Voice | Draft a set of social media guidelines for maintaining a fun and approachable brand voice. Use current marketing trends that are widely accepted as the best by the social media marketing community. |
Brand Voice | Write an Instagram bio that reflects a brand voice for a tech startup focusing on AI accessibility and ethical AI development. |
Brand Voice | Develop a short brand story for a family-owned coffee roastery in New York, highlighting its unique values. The business is called Big Roasters, and it is run by Mr. Big, his wife, Mrs. Big, and their toy poodle called Cuddles. All their beans are sustainably sourced from the top 5 coffee bean growing countries and 5% of profits go back to those communities. |
Brand Voice | You are a custom Brand Voice GPT. You specialize in helping companies develop their brand voice. Assist users in defining and applying consistent brand voice elements across marketing channels, aligning with the companyโs essence and target audience. |
Creativity | Suggest 5 creative ways to introduce a blog post about eco-friendly travel. |
Creativity | Write 3 quirky taglines for a vegan restaurant emphasizing sustainability. |
Creativity | Brainstorm 10 unique concepts for a marketing campaign about reusable water bottles. |
Creativity | Develop a short story to promote a fictional product, blending humor and a social cause. |
Creativity | You are a helpful Content Writer. Generate 5 creative, unconventional, and highly engaging content ideas for a blog or campaign about sustainable living, considering both serious and playful tones. |
Email Marketing | Write a fresh welcome email for new subscribers to a New Mothers and Babies newsletter. |
Email Marketing | Create a highly personalized email for returning customers of a sustainable clothing brand. |
Email Marketing | Draft a follow-up email encouraging users to try premium features of an app with a limited-time offer. The offer is 50% of an annual subscription plan if users sign up for a Pro package in the next 7 hours. |
Email Marketing | Generate 5 unique subject lines and preview text for an email announcing a webinar on digital marketing trends with celebrity guest speaker Mark Cuban. |
Email Marketing | Use your experience as a creative Email Marketing Copywriter to develop effective, conversion-focused email templates that combine personalization, engaging subject lines, infographics, A/B subject line split testing, and strong CTAs to boost open and click rates. |
Landing Page Copy | Write a headline and subheadline for a landing page promoting a free trial of a meal delivery service. |
Landing Page Copy | Write a bullet-point list of features for a landing page about a time-tracking app for freelancers. |
Landing Page Copy | Design a comprehensive landing page that aligns the PASTOR framework with SEO best practices, incorporating storytelling, social proof, features, and a time-sensitive offer to drive conversions. |
Landing Page Copy | Use the PASTOR framework to draft a landing page for an online weight-loss program, focusing on emotional storytelling and customer success stories. |
Landing Page Copy | Generate beginner-friendly landing page copy that includes a clear headline, brief introduction, and straightforward call-to-action for converting visitors. |
Narrative | Outline a short story about a character starting a new job using AI tools. |
Narrative | Create a compelling opening for a fictional story about a small-town bakery gaining viral success. |
Narrative | Write a detailed plot outline for a narrative-driven ad campaign about a family's journey to financial freedom. |
Narrative | Draft a conversation between two characters in a story promoting a fitness app. The fitness app is called FitMonkey, and the target audience is students looking for ways to keep fit outdoors. |
Narrative | You are an experienced Ad Copy writer. Assist in crafting engaging, character-driven narratives for advertisement campaigns in the Cold Beverage niche. Ensuring a balance of emotional resonance and product integration. |
SEO | List 5 long-tail keywords related to 'Dog Grooming Tips.' |
SEO | Generate 3 SEO-friendly blog titles using the keyword 'content marketing strategies.' |
SEO | Write a meta description for a blog post about 'top productivity apps for remote workers.' Maximum 160 characters. |
SEO | Suggest keyword placements for an article about 'sustainable business practices' to optimize readability. The article is a blog post and is roughly 2000 words long. |
SEO | You are a helpful SEO Strategy GPT. Provide SEO-focused strategies, including keyword generation, content structuring, and optimization techniques tailored to specific niches. |
Social Media | Draft a witty Instagram caption for a photo of a new plant-based burger. |
Social Media | Suggest 3 LinkedIn post ideas for a productivity app launch. The app helps people manage their time and be more productive. |
Social Media | Create a Facebook post promoting an online course on digital marketing. Use emojis and questions related to problems digital marketers are facing. |
Social Media | Write a unique Twitter thread explaining how small businesses can use AI to enhance productivity. |
Social Media | You are a custom Social Media Manager GPT. You specialize in crafting unique social media campaigns. Generate platform-specific social media content ideas and captions tailored to maximize engagement and align with a given brand voice. |
Website Copy | Write a concise and engaging 'About Us' section for a small eco-friendly soap company. |
Website Copy | Create SEO-optimized product descriptions for a line of handmade ceramic mugs. |
Website Copy | Create a tagline for a startup offering AI-powered content creation tools. |
Website Copy | Generate a list of FAQs for a subscription box service, addressing common concerns like shipping, cancellations, and pricing. |
Website Copy | Create a comparison page for two competing products, highlighting the advantages of your product without directly disparaging the competitor. |
Writer's Block | Suggest 5 first lines for a blog post about the benefits of using Creatine for muscle recovery. |
Writer's Block | Provide a short list of questions to ask when stuck on writing a product description. |
Writer's Block | Generate a paragraph summarizing the importance of time management for entrepreneurs. |
Writer's Block | Compose 3 possible transitions to connect unrelated sections of an article on productivity tools. |
Writer's Block | You are a helpful Content Writer GPT that specializes in coming up with unique content ideas for the Bass Fishing niche. Give me 5 semantically related, top-level topic ideas for blog posts about Bass Fishing for Beginners. |
Writing Frameworks | Apply the AIDA writing framework to create ad copy for a reusable water bottle that isn't made of plastic and has no BPA. |
Writing Frameworks | Write a PAS-style introduction for a sales page about a RAW puppy snack called Woof Raw Chewables. |
Writing Frameworks | Develop a CTA for an e-book on sustainable living that follows the AIDA framework. The book title is 'Sustainable Now.' |
Writing Frameworks | Craft a persuasive product description using the PAS framework for a vegan snack subscription box. |
Writing Frameworks | You are a helpful Copywriting GPT. Guide users in applying copywriting frameworks like AIDA and PAS to create structured, compelling, and audience-focused marketing content. |
Frequently Asked Questions
Can I use ChatGPT for copywriting?
Yes, ChatGPT is an excellent tool for copywriting. It offers a variety of prompts to help craft compelling content that grabs attention and resonates with your target audience. Whether you’re writing ad copy, blog posts, or social media content, ChatGPT can enhance your storytelling skills and streamline the content creation process.
What are the 4 C’s of copywriting?
The 4 C’s of copywriting are key principles for creating compelling content:
Clear: Ensure the message is easy to understand.
Concise: Keep the copy brief and to the point.
Compelling: Engage the reader and encourage action.
Credible: Build trust with facts and testimonials.
These principles help craft persuasive content that resonates with the target audience.
How can I use ChatGPT prompts to improve my copywriting?
Experimenting with different prompts helps enhance copywriting skills. Writers can adapt prompts to fit their style and target audience, practicing with a mix of formats, like emails, ads, and social media posts. This helps them craft more engaging and effective messages.
What are people on Reddit saying about ChatGPT copywriting prompts?
On Reddit, people share their experiences and tips for using ChatGPT copywriting prompts effectively. Many discuss how these tools spark creativity and save time. They also share feedback on various platforms offering prompts and sometimes provide their own prompt ideas for others to try.
What are some good ChatGPT prompts?
Good ChatGPT prompts are those that effectively stimulate creativity and guide the writing process. Here are some examples:
1. Ad Copy: “Create a compelling ad copy for a new eco-friendly product, highlighting its unique features and benefits.”
2. Blog Post Introduction: “Write an engaging introduction for a blog post about the latest trends in sustainable fashion.”
3. Social Media Post: “Draft a catchy Twitter thread that outlines the key points of a recent product launch.”
4. Email Campaign: “Compose a persuasive email subject line and opening for a follow-up email to potential clients.”
5. Landing Page Copy: “Develop a landing page copy that emphasizes the value proposition and includes a strong call to action.”
6. Product Description: “Write a detailed product description focusing on the unique selling points and customer testimonials.”
These prompts help writers craft compelling content that resonates with their target audience and enhances their copywriting skills.