The Best Email Marketing Plugin for WordPress: [Free + Paid]

With over 60,261 free WordPress plugins available, knowing the best email marketing plugin for WordPress without using a third-party application can be challenging.

On top of that, most email marketing services are complicated, and you need to log into another software platform whenever you want to work with your email list.

Luckily, a few great WordPress email plugins let you manage your email lists directly from your WordPress dashboard.


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That’s why we’ve compiled this list of the Best WordPress Email Marketing Plugins and their key features, pricing, and benefits.

By the end of this blog post, you can make an informed decision about the right email platform for your website.

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Here are some of the best options for WordPress email plugins; let’s take a closer look at our list.

1. Newsletter Glue

Publish newsletters to your email subscribers from WordPress - Newsletter Glue

What if you could instantly send a blog post as a newsletter to all your contact lists? Well, guess what? You can, with Newsletter Glue!

Using this WordPress email marketing plugin, you won’t have to scheme up a new email every time you have a new blog post to promote.

Simply by checking a few boxes from the post editor, you can effortlessly publish a blog post as a newsletter to your list. It’s magic! πŸͺ„

For sending newsletters, Newsletter Glue is a great option. While it lacks its own list management features, the app can be integrated into third-party services like GetResponse, Mailchimp, or SendGrid.

Newsletter Glue is an excellent option for bloggers and businesses that want a simple solution to collect email addresses. 

Pricing starts at $120 per month (paid annually). Remember to budget for email-sending services to manage your list–start with a provider with a free plan like GetResponse or Mailchimp.

Key Features

  • Newsletter Glue does not have its own SMTP provider, but it integrates with popular email services
  • Send blog posts to subscribers automatically. No need to duplicate content
  • Create custom or import premade templates for newsletters using the block editor
  • Create newsletters using the native WordPress block editor
A lightweight newsletter plugin for WordPress - Newsletter Glue

2. Sendinblue

Marketing platform to grow your audience - Sendinblue

The first thing you will notice (and love) with the Sendinblue WordPress plugin is that you can do all your email marketing without leaving your WordPress dashboard. 

If you want an all-in-one marketing automation platform, Sendinblue has you covered. In addition to email services, it includes chatbots, CRM for contact management, and more.

Sendinblue’s free plugin streamlines email campaign creation with custom forms, segmented contact lists, email automation, and a drag-and-drop template builder.

Sendinblue is ideal for businesses of all sizes that want to simplify their marketing workflow. 

Sendinblue’s WordPress email plugin is entirely free to use (with limited features).

Paid plans with advanced features start from $25 monthly (unlimited contacts and 20,000 emails).

Sendinblue also has a free-for-life plan (send up to 300 daily emails to unlimited contacts) – perfect for starting your list.

Key Features

  • Complete CRM platform – features like live chat, CRM, and autoresponders
  • WordPress plugin can manage most email tasks in session. No need to switch platforms
  • Build emails with no coding needed using drag-and-drop and premade templates
  • Segment subscribers for marketing automation
  • Build your own email opt-in forms with the form builder, not just templates
Sendinblue's free plugin is designed to help users create and manage email campaigns quickly and easily.

3. Omnisend

SMS and Email Marketing Platform - Omnisend

Are you searching for a top-ranked email marketing plugin for your eCommerce site on WordPress? Then, you should take a look at Omnisend, your one-stop solution for personalized and targeted email campaigns.

With its effortless integration and user-friendly design, Omnisend helps you to engage your customers and boost sales with less effort than ever before.

You will love the level of personalization that this tool offers. After all, customers love to be treated as individuals, and that makes them buy more. πŸ₯°”.

β€œ80% of consumers are more likely to make a purchase when brands offer personalized experiences”

Source: Epsilon

If you’re moving from another email service (Mailchimp, Klaviyo, etc.), the excellent customer service at Omnisend ensures a smooth transition in under 30 minutes with their free migration service.

And if you’re just starting, the FREE plan is perfect for you. Paid plans are affordable and work on a sliding scale, starting from $16 per month.

Key Features

  • Integration with WooCommerce, Shopify, WordPress + 100s
  • Advanced automation features, including abandoned cart recovery
  • Customizable templates to speed up email creation
  • Drag-and-drop editor for easy email design
  • Segmentation options for targeted campaigns
  • Detailed analytics to track campaign performance and improve ROI
SMS and Email Marketing Platform - Omnisend

4. Hubspot

Powerful WordPress email plugin from Hubspot

Hubspot is a well-known name in the marketing world, and its free WordPress plugin lets you access email marketing tools without leaving your WordPress dashboard.

The plugin offers a centralized hub for managing your website’s email activity, including sending and tracking emails, managing email lists, and much more.

Use the Hubspot WordPress plugin if you want to scale up your email campaigns and build out advanced email automation and CRM (Customer Relationship Management) workflows.

If you need advanced marketing features, then Hubspot is the best WordPress marketing plugin for you. But, if you only want to send basic newsletters, create sign-up forms, and broadcasts, then Hubspot might be way more than you need.

The pricing of Hubspot Email Marketing starts with a free version and retails anywhere from $45 to $890 per month for the premium versions.

Key Features

  • WordPress dashboard integration
  • Drag-and-drop form editor
  • Advanced tracking and analytics
  • Integrates with over 1340 applications
  • Complete CRM functionality
Use the Hubspot WordPress plugin if you want to scale up your email campaigns and build out advanced email automation

5. Mailchimp for WordPress (MC4WP)

Convert more customers with Mailchimp for WordPress

Mailchimp for WordPress (MC4WP) is a premium email plugin that allows you to integrate your Mailchimp account with your WordPress website easily. 

MC4WP doesn’t let you send emails directly from your WordPress dashboard, but it is one of the best plugins for email marketing– so it’s on the list.🀩  

The plugin helps you create signup forms and manage email campaigns, including customizable forms, automated emails, and WooCommerce integration.

MC4WP is ideal for bloggers and small business owners who want a simple marketing and email solution that’s not going to take long to master.

Pricing for MC4WP starts from just $59 (single site), giving you advanced features and unlimited forms. 

The plugin offers a free version with limited features (single signup form).

Remember, you will also need a Mailchimp account, which will set you back from $11 per month. 

The good news is that the Mailchimp email marketing service offers a free-for-life plan that will let you send up to 10,000 emails per month, every month.

Key Features

  • Variety of forms, inline forms, notification bars, etc
  • Easily integrate WordPress and Mailchimp and synchronize data
  • After comments or creating accounts, users have the option to subscribe
  • Sync WordPress users and their details with Mailchimp using User Sync
  • Analyze reports to find the best opt-in methods for generating signups
(MC4WP) Mailchimp for WordPress is a premium email plugin allowing you to integrate your Mailchimp account with your WordPress website easily

6. MailPoet

Best email marketing plugin for WordPress - MailPoet

MailPoet is the best email marketing plugin for WordPress. It allows designing and sending newsletters, automated emails, signup forms, and pop-ups from your dashboard. 

You can easily create beautiful emails with the drag-and-drop editor while tracking campaign success.

Say Goodbye to your SMTP plugin. The MailPoet sending service ensures high deliverability rates and a bonus is that you have one less 3rd party tool to worry about.

If you have an e-commerce business, you will love how well-integrated MailPoet is with WooCommerce. They work so well together that WooCommerce purchased MailPoet in 2020.

MailPoet is ideal for WordPress users and e-commerce businesses looking for a straightforward email solution that doesn’t require technical knowledge.

MailPoet plugin and its sending service (SMTP) provide free plans for up to 5,000 monthly emails/ 1,000 subscribers. Paid plans start from $10/month, depending on your needs.

Key Features

  • Do everything on WordPress – no need to leave the dashboard
  • No separate SMTP service is needed – but you can use your own if you prefer
  • Create custom forms and popups with WordPress’ Gutenberg block editor
  • Manage unlimited lists from WordPress and add tags for segmentation
  • WooCommerce integration- send abandoned carts & purchase follow-up emails
  • Extensive analytics to see how well your emails are doing – see the results
Email marketing for WordPress -MailPoet is a widely used WordPress email marketing plugin allowing you to design and send newsletters, automated emails, signup forms, and pop-ups directly from your dashboard.

7. Icegram Express

Build and nurture your email subscribers using WordPress and Icegram Express

Icegram (previously Email Subscribers) is a standout email marketing plugin for WordPress, with mesmerizing email subscription forms and blog notifications to help convert visitors into subscribers. Over 120,000 satisfied users enjoy its easy solution for better results.

Icegram has several unique features, such as pre-built forms (no drag-and-drop builder), submission data automatically saved to WordPress databases, and seamless integration with email services like MailChimp, Active Campaign, Campaign Monitor, Hubspot, and Aweber.

Icegrams has an entirely free plan ideal for newbies, bloggers, and small businesses. The free version gives users unlimited email subscribers, forms, lists, and basic analytics.

If you need more features, the Pro plan ($129 yearly) and Max plan($229 annually) give users access to more advanced tools.

Key Features

  • SMTP and API integrations in the premium versions
  • Do everything without leaving WordPress
  • Send manual or automatic emails – broadcast once or use autoresponders
  • Unlimited subscribers and forms included as standard
A standout email marketing plugin for WordPress - Icegram (previously Email Subscribers)

8. Mailster

Easy to use WordPress plugin for email marketing - One low price. Mailster from Elvato

Mailster is an email newsletter plugin that’s super easy to use on WordPress; you can create, send, and track your campaigns with zero headaches. Managing subscribers is a breeze thanks to its in-dashboard interface, and the drag-and-drop email builder is a total joy to use for creating beautiful emails. 

You can also integrate it with your preferred email service since it doesn’t have its own sending service. 

Getting started with Mailster is a breeze. You can create your email list from scratch or import your data from Excel or CMS. With over 400 free and premium signup forms, choose your preferred option and quickly email your contacts.

Get this WordPress email marketing tool for just $89! No monthly payments, and you get six-month support from EverPress, with this comprehensive email plugin for your WordPress site.

Key Features

  • Manage email without leaving WordPress
  • 400+ premade email templates
  • Create unlimited lists and add segmentation rules to target subscribers
  • Send manual broadcasts or automatic emails
  • Easily send emails with any SMTP provider
An email newsletter plugin that's super easy to use on WordPress - Mailster

9. Formidable Forms

High quality forms for WordPress - Formidable Forms

Formidable Forms offers versatile form building with WordPress. Easily create all kinds of forms– Contact, Survey, Calculator, Signup, and more. 

Start with simple contact forms or add file uploads, conditional logic, and calculations for complex multi-page forms. View your collected data in graphs or your preferred format. 

The plugin supports email integration, allowing you to send targeted emails to subscribers. Pick from 100s of templates and customize forms with a drag-and-drop editor. Know how your forms perform, and analyze email performance with intuitive reporting.

Formidable Forms suits agencies, blog owners, and businesses looking for a comprehensive WordPress form builder. 

Formidable Forms WordPress plugin is free to use. However, upgrade to one of their affordable plans to unlock premium features such as email marketing service integration, beginning at just $39.50 per year.

Key Features

  • Unleash your creativity with drag-and-drop forms! Create surveys, quizzes, and price calculators in a breeze
  • Easily accept credit card payments and create custom payment forms straight from your website
  • Engage your audience with conversational forms displaying one question at a time, advancing automatically upon answers
  • Make user registration on WordPress easy with forms for registering users, editing profiles, resetting passwords, and adding a login form
Versatile form building with WordPress - Formidable Forms

10. Hustle Pro

Hustle Pro from WPMU Dev - WordPress email plugin - Hero Image

Hustle Pro is a WordPress plugin designed for marketers who want to boost website traffic and convert visitors into loyal customers. 

This tool offers beautiful opt-in forms and easy-to-use slide-ins and pop-ups for email collection. Plus, pre-made templates make for effortless use directly from your WordPress dashboard.

Hustle Pro supports major email marketing providers (e.g., Mailchimp, ConvertKit, GetResponse, ActiveCampaign). Track website visitors, segment them, and send targeted campaigns with ease. Conduct A/B tests to optimize results.

Hustle Pro offers a free version with most paid features, except unlimited campaign creation. 

The Pro plan allows you to make as many as you want and gives you access to WPMU DEV’s performance tools, security, and backup for just $7.50 monthly after a 7-day free trial.

Key Features

  • Choose from 15+ pre-designed, mobile-friendly marketing templates
  • Integrates with all popular Social Media platforms
  • Select exactly which analytics you want to see on your dashboard
  • Integrates with 2000+ third-party apps
  • Good email list management capabilities, including subscriber filtering
WPMU DEV Hustle Pro WordPress email marketing plugin

Top 3 Best WordPress Email Marketing Plugins

Here are the top choices I would recommend for any one looking to streamline hteir email process with a WordPress email plugin.

From $150/month
From $25/month
From $16/month
Lasso Brag

What are Email Marketing Plugins For WordPress?

Building a strong email list is one of the most important aspects of running a successful business website. This is where email marketing comes in, and fortunately, a variety of WordPress email plugins are available to help streamline your email process.

WordPress email plugins are tools that let you create and manage your email lists without having to leave the WordPress platform.

A marketing and email plugin can improve your marketing automation and increase engagement with your audience without special tools or coders.

Benefits of Using An Email Marketing Plugin with WordPress

Here are more of the key benefits of using an email marketing plugin with WordPress:

  • Create and send email newsletters directly from your dashboard
  • Easily manage your email list from a single dashboard
  • Higher open and click-through rates
  • Streamline how you manage your email lists
  • Improve how frequently you communicate with customers
  • Create targeted campaigns that reach the right audience
  • Generate leads
  • Increase sales

What’s the Best WordPress Email Marketing Plugin?

Finding the best WordPress email marketing plugins can be a daunting task. Knowing which is right for you can be tricky with so many options available. However, with careful research and a little help from us (our pleasure 😁), you can find an email plugin that fits perfectly into your workflow.

The key is to look for features like automation, analytics tools, drag-and-drop email editor, email templates, and SMTP plugins, then shortlist two or three products that check all your boxes.

Once you have identified the best email plugin for your website, please test it before committing (always choose one with a trial period or free plan).

All things considered, I picked Sendinblue as the best email marketing plugin for WordPress– allowing me to manage my email campaigns from my WordPress console.

Final Thoughts

So there you have it! A comprehensive list of the best WordPress email marketing plugins. I hope you find this info useful and that it helps you to choose the perfect email marketing plugin for your business and WordPress site.

Remember, take your time to read up on reviews, compare features, and make an informed decision.

With the right WordPress email marketing plugin, you’ll be able to take your marketing efforts to new heights and manage your customer communication with ease.

Good luck on your journey to growing your email list πŸ™Œ


Have Questions? We Have Answers.

Yes, you can use WordPress to send email marketing campaigns.

To collect email addresses in WordPress, use an email marketing plugin such as Newsletter Glue or Sendinblue. These tools help build an email list on your WordPress site.

Use plugins like Newsletter Glue, Sendinblue, and Hubspot to handle email marketing on WordPress effortlessly.

An SMTP provider enables you to send emails through your server using a Simple Mail Transfer Protocol (SMTP). Websites and apps use SMTP for secure automated emails, newsletters, promotions, and more. It’s simple, safe, and convenient.

Choosing the right email service for WordPress depends on your needs. Top options include Sendinblue, Newsletter Glue, and Hubspot.

The top WordPress email plugins depend on what you need. Some popular options are Sendinblue, Newsletter Glue, and Hubspot.

WordPress email marketing is a breeze with plugins like Sendinblue, MailPoet, and Hubspot. Easily manage lists, create campaigns, and send emails right from the dashboard!

For WordPress email marketing, use an email marketing plugin. Set up an opt-in form, and consider offering free resources to sign-ups in exchange for their email address.

Email subscribers are people who opt-in to receive updates, info, and content about your products or services via email, joining your mailing list.

Disclosure: Some links in this post are affiliate links. This means we may receive a commission if an item is purchased. Our opinions are always our own, and we don’t accept payments for positive reviews.

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