Boost Your Rank with AI For SEO: 7 Easy AI SEO Tips [2024]

In this blog post, we’ll explore what is AI in SEO and seven easy tips to help you use Artificial Intelligence SEO (AI SEO) and maximize your website’s search engine performance.

Whether you’re an experienced blogger or starting out, these AI SEO tips will boost your rankings. So, grab your favorite beverageโ€”let’s get started!

AI in SEO

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Key Takeaways

  • AI SEO predicts user intent, understands search algorithms, and boosts organic traffic.

  • AI-powered tools like Writesonic generate content and handle on-page SEO tasks.

  • We need humans to ensure the content follows Google E-E-A-T guidelines.

  • AI content detectors can’t detect Generative AI tools like Content At Scale.

  • Google does not ‘punish’ AI written content– provided it is not ‘spammy.’

  • There are AI SEO tools for almost every SEO task.

What Is AI SEO?

What is Artificial Intelligence in SEO

There is an AI for everything, and SEO is no exception. Artificial intelligence SEO (AI SEO) uses the power of machine learning to improve organic search performance.

In short, AI SEO is using machines to write better content that search engines like Google love, so they put them higher in the search results, improving your content visibility.

AI tools train on lots of data and are constantly learning and improving. This ‘data diet’ makes them good at predicting SEO outcomes.

What is Search Engine Optimization?

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) improves your website’s ranking in organic search engine results. It maximizes your site’s visibility, domain authority, trustworthiness, and user experience.

A lot goes into ‘good’ SEO– it is a big topic. The good news is you only need to master 20% of the topics to achieve 80% of the results.

Do that, and you’ll be miles ahead of your competitors.

Broadly, it covers these seven areas;

  • Keyword research

  • Search intention

  • Content writing

  • User Experience

  • On-page SEO

  • Technical SEO

  • Link Building

How to Use AI in SEO

What are the best AI tools for SEO?

Navigating the AI in SEO cosmos requires the right tools. Let’s narrow down the list of top AI SEO software by dividing it into the tasks that make up SEO strategy.

Tip #1. AI Keyword Research

Keyword research Tools with AI

Effective keyword research is like knowing the answers to the exam questions before picking up your pen. It’s so powerful that it should be considered ‘cheating,’ but it’s not.

It’s figuring out what queries people type into their browsers so that you know which to include in your content strategy.

Search term in Google

Below, we break down some of the top AI SEO tools for keyword research.

Surfer SEO

Surfer SEO Keyword Clusters

From a single keyword, Surfer will find all the related clusters of keywords and suggest which articles you should group to become an authority for that keyword phrase or topic. Then, it will help you write it with the help of its AI writer and copilot, Surfer AI.

KeySearch

Keyword research dashboard in Keysearch

An affordable Ahrefs alternative for bloggers, it offers simple keyword research that gives you insights into keyword competition, relevance, trends, and an AI content assistant.

Keyword Insights

AI SEO Keyword Clustering - Keyword Insights

Keywords Insights is a powerful keyword research tool that gives you high-performing keyword clusters for your content.

WriterZen

Keyword Planner in Writerzen

Delves into the heart of keyword clustering to find high-ranking keywords that align with your products and business goals.

These tools have transformed how bloggers and marketers approach keyword research, making it faster and more effective than ever.

The magic of these AI-powered tools isn’t just speed; they have other advantages:

  • Providing related keywords

  • Providing insights into target keywords search volume

  • Understand the target audience’s reason for searching

  • Ensuring that content is relevant

  • Sniffing out competitors’ SEO strategy

If you do nothing else, learn to nail down your target keywords and create optimized content. These tools will help you do that and improve your search engine rankings.

Tip #2. Search Intent

What is Search Intent?

Before writing good content, you must understand what your target audience is trying to find out. What is their ‘intention‘?

Why did they type that particular phrase into Google? That reason is their search intent!

Take “standup paddle boards” as an example:

  • Is someone looking to buy (that’s transactional intent)

  • Comparing options (commercial intent)

  • Curious about what they are (informational intent)

  • Are they trying to get to a specific website (navigational intent)?

If Google feels your content does not meet the users’ intention, it will not show your website in the SERP (Search Engine Results Pages). So, it’s super important to get this right.

Google Search

One easy and free way to gauge search intent is to analyze the top search results for that term.

Look at this example for the search term ‘keyword research tools.’

SERP Google Search Results

The top results are all ‘best of’ list-type blog posts. People who use this search term expect to find information about the best keyword research tools.

If you want to rank for this keyword, write the same type of blog post as a list– if it matches your content goals.

Another way to discover intent is with AI keyword research apps. The benefit of this is that it’s automated and done in bulk, saving you time.

SE Ranking

An affordable all-in-one SEO platform that makes ‘boring’ SEO metrics visual and easy to understand. One of my favorite features is the Keyword Research feature.

Keyword Research overview with search intent

When you search for a key phrase, SE Ranking shows you all the metrics you need, including the search intent. So you can quickly decide whether to write content for that phrase.

Tip #3. AI SEO-Optimized Content Writing

SEO-Optimized Content Writing

AI writers have taken the content writing industry by storm. They were ‘born’ to do this!

Give them a seed word and a little direction, and in a few clicks, they start churning out engaging content as if a pro copywriter wrote it.

Surfer AI

Surfer SEO has this cool AI writer, Surfer AI, who takes over writing entire blog articles and optimizes them on the go. It’s a real time-saver.

It combines the keyword research, content creation and writing, and SEO optimization phases, allowing you to go from an idea to a fully fleshed-out article in minutes.

Surfer SEO Content Score

The Content Score feature automatically updates and helps you include all the necessary keywords so search engines can find and rank your content.

Content At Scale

Content at Scale AI content checker

Using machine learning algorithms and natural language processing, Content At Scale (CaS) takes your keyword phrase and crafts unique, SEO-optimized blog posts in minutes.

Content At Scale also has a great AI Content Detector feature that is 98% accurate at detecting AI-generated writing. There is a free version, so you can test it and publish your content confidently.

Does Google penalize AI content?

No! Google is more concerned about the quality of content than how it is written.

Source: Google Search Central

Writesonic

AI Article Writer - Writesonic

Do you need more than blog post content? Writesonic creates SEO-friendly Facebook advertisements, Google Ads, Shopify descriptions, and more.

In addition to original AI-generated content, Writesonic uses AI to optimize content for SEO and has cool features like internal linking suggestions and automatic citations.

There are many good writing tools, but the best AI copywriting software includes AI SEO tools in the content creation process.

Tip #4. Improved User Experience (UX)

How User Experience Affects  Search Engine Rankings

User Experience (UX) is about how easily visitors navigate your website, and it affects how well your website ranks in search results.

Visitors who come to your page and leave without taking action could suggest they had a bad user experience. If they come to your page and stick around for a long time, it suggests a positive experience.

The longer people stay on your site, the stronger the signal to search engines that your content is trustworthy and worth ranking higher.

There are several UX factors to consider, such as;

  • Font size and choice

  • Complementary colors

  • Appropriate images

  • Short, skimmable paragraphs of text

  • Page load speed

  • Accessibility

  • Engaging Calls-to-Action (CTA)

Core Web Vitals

Lighthouse Core Web Vitals Report

Google search console has metrics for measuring user experience called Core Web Vitals. You should check your performance and fix any issues regularly.

How do you check Core Web Vitals?

  • Open your website in a Google Chrome browser

  • Click the three dots at the top right

  • Select More Tools > Developer Tools

  • Click Lighthouse tab

  • Choose mobile or desktop (check both)

  • Run the report

Tip #5. On-Page AI SEO Tools

On-Page AI SEO Tools

Crafting a single page to rank for a particular keyword is known as on-page optimization and is the bread and butter of content optimization strategy.

In the old days, writing on-page optimized content was tiresome and time-consuming. You had to research keywords manually, try to pick out common phrases, and then sprinkle them throughout your article naturally.

Thankfully, we now have SEO software to take all the guesswork out. ๐Ÿ˜†

Title Tags

One of the most important ranking factors, the title tag, is what people see when search engines give them results.

google title tag example
  • When you write your content titles, keep these things in mind:

  • Include the target keyword (preferably at the very front).

  • Try to include a variation of your target keyword.

  • Keep titles short (but not too short), between 50 – 60 characters.

  • Make your title stand out from other SERP results.

Moz Title Tag Preview Tool (free)

Moz Free Title Tag Preview Tool

Always check how your title will look in search engine results before you ‘go life.’ You can use a free SEO tool like Moz or an AI-driven tool like Headline Studio.

Headline Studio (CoSchedual)

Use AI to write Title Tags

An even better way is to use an AI tool. I use the AI SEO title tool Headline Studio Pro when I need my title tag to be the most eye-catching and clickable in the SERP.

Headline Studio has a Chrome extension and a WordPress plugin, which are always time-savers. I hate switching applications when I’m in a creative zone.

Meta Description

Meta descriptions, while not directly affecting rankings, are crucial for click-through rates (CTR), a ranking factor. Always include a meta description with your target keywords to entice clicks. Keep them concise, under 155 characters, and unique for each page.

Google Meta description example
Heading Tags (H1-H6)

There are 6 heading tag levels that divide the content into a meaningful hierarchy.

Some things to remember about heading tags;

  • Every page must have a heading tag.

  • Only use one H1 tag, which is your content title.

  • Use H2 – H6 tags for sub-headings.

  • Include your keyword in your heading tags (or related words)

heading tags in Ahrefs chrome extension
Optimized Images

Images are important. Readers hate when articles are just a wall of text without visuals to break up the paragraphs and explain the topics.

However, images that aren’t optimized can ruin your users’ experience, alert search engine algorithms, and drive traffic away from your website.

  • Use images that are relevant to your topic.

  • Use AI image compression tools to improve page speed.

  • Include a descriptive alt tag for accessibility.

  • Too many images can slow down your site.

ShortPixel AI SEO Image Optimizer

SEO Image Optimization

Images are delivered in the latest formats (PNG, AVIF, WebP), ensuring you don’t lose image quality while maintaining site speed.

Internal Links

Another crucial on-page SEO task is adding links to other related pages on your site.

Internal links help search engines index your site, understand your site layout, and pass PageRank (authority) between your web pages.

Several SEO tools use AI to automate or suggest which pages you should link with internal links.

Link Whisper

Link Whisper AI SEO internal link plugin for WordPress

Link Whisper is an AI tool that scans your new and existing content and recommends which articles or products to link internally.

Tip #6. AI Technical SEO Tools

AI technical SEO tools

Technical SEO is about ensuring search engine crawlers can find your web pages and making it easy for them to understand and rank your content.

AI can help SEO marketers improve a website’s performance by;

  • Checking for indexing warnings

  • Setting up robot.txt files

  • Monitor for broken links

  • Finding 404 errors

  • Optimize page speed and other Core Web Vitals

  • HTTPS security warnings

  • and many more

Rank Math SEO

Rank Math 404 Monitor

Rank Math is a WordPress SEO plugin that automates on-page and technical SEO tasks. Its Content AI feature helps write SEO-enhanced content such as FAQs and Meta descriptions.

Broken links are bad news for websites; the Rank Math 404 monitor helps fix broken links, boosting SEO performance and PageRank.

Ahrefs

Ahrefs Site Audit Technical SEO Report

Another excellent SEO platform that does everything, including competitor analysis, is Ahrefs. It links with Google Analytics and your Google Search Console to monitor your website performance.

From the Site Audit dashboard, you can quickly see your website health score and any issues that need to be addressed.

Tip #7. AI SEO Link Building Tools

What IS Link Building?

Google uses Domain Authority (DA) as one of its main Ranking Factors to decide who to rank for any given search term.

Backlinks influence DA; more backlinks signal to Google that your site is a credible authority and your content can be trusted. In simple terms, backlinks are the internet’s way of ‘high-fiving’ your content. ๐Ÿ‘‹

So, how can you use AI SEO tools to improve your backlink strategy? Use tools like LinkHunter and Semrush to get more high-quality backlinks to your website.

Link Hunter

Link Hunter automated link building platform

This AI-powered tool automates link-building, finding high-quality websites in your niche, and emailing the right people to secure guest posting and backlink opportunities.

It will help you build high-quality do-follow backlinks on autopilot.

Semrush

AI automated link building tool

Outreach is still the most potent SEO link-building tactic for quality backlinks. You contact site owners and ask them to link to your website (usually in exchange for something).

Semrush’s Link Building Tool uses AI to streamline this process, identifying the right websites, contact details, and the best opportunities for link requests.

Real-Life Examples of AI in SEO

AI SEO Case Studies

AI has revolutionized SEO, and companies that have embraced this revolution have seen significant improvements in their search engine rankings.

For example, Rocky Brand used BrightEdge’s AI SEO tools and saw a whopping 30% increase in organic search revenue and new customer acquisition.

Similarly, Bayward used AI SEO tools to boost Casual App’s monthly organic traffic. In less than a year, it skyrocketed from zero to over a million visitors per month.

For most solopreneurs or small businesses, a 30% increase in free organic traffic would be life-changing for their success. So, if you need more traffic, improving your website SEO with AI is the smart thing to do.

Summary

And that’s a wrap on our deep dive into AI’s role in SEO! It’s pretty clear now that AI is here to stay and is seriously shaking things up in the digital marketing game.

With AI, keyword research is easier, content production is faster, and all the technical SEO stuff gets handled on autopilot.

Hopefully, these tips and resources will help you improve your SEO performance and pull in more clicks.

Ready to boost your organic website traffic? Sign up below for free AI SEO tipsโ€”bite-size information to help you optimize your SEO with AI.

Frequently Asked Questions

  1. How can AI be used to improve SEO rankings?

    AI SEO improves SEO rankings by automating keyword research, optimizing content, competitor analysis, and tracking content optimization metrics to improve SEO rankings.

  2. Is AI going to take over SEO?

    AI will continue to be more relevant in SEO tactics, but it will not replace human insight, creativity, and strategic thinking. Instead, AI will complement and enhance SEO strategies.

  3. Is AI content SEO friendly?

    AI-generated content can be SEO-friendly if it is high-quality, relevant, and addresses the searcher’s intent. AI can improve your SEO strategy by automating on-page and technical SEO tasks.

  4. What is Content AI in SEO?

    Content AI in SEO is a WordPress plugin that uses AI to improve content visibility in search results. It speeds up SEO tasks like generating content ideas and outlines and helps improve a website’s rankings in organic search results.

  5. Can AI tools replace human SEO professionals?

    AI tools are meant to assist human SEO experts, not replace them. Human oversight is crucial for content accuracy, relevance, and brand voice.

  6. What metrics should be used to measure AI SEO success?

    To measure AI SEO success, focus on key performance metrics such as keyword rankings, website traffic, conversion rates, year-over-year growth in impressions, and clicks from non-branded keywords. These metrics provide a comprehensive view of your AI SEO performance.

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